CSR Blogs

G20 Bankers of the Year: Faking It

Vikram Pandit, CEO of the once dead-in-the-water global banking firm Citigroup has staged a comeback that is sure to be the envy of his financial industry colleagues. So greatly is he admired that only a few months ago he was named Euromoney’s Banker of the Year.” That’s not a joke. Why? Because, “He did a pretty good job,” states Euromoney.

PepsiCo's CSR Tie With Veterans: It's Dreamy

"After living a life of purpose, responsibility, and meaning, I suddenly was a nobody." When Brian Iglesias completed 13 years of active duty, he was a combat decorated, service disabled, U.S. Marine officer. In a private interview with Iglesias, he described to me how devastating it was to return to civilian life with bleak prospects of finding a new life of purpose.

Running with the Big Dogs: CSR in Small Business

Often when we talk about corporate social responsibility, we assume people are talking about “the big dogs” – companies like Proctor and Gamble, Nestle, Coca-Cola, and of course Walmart.

And certainly these powerhouses dictate a lot of what gets discussed, watched, and measured, if only because of their sheer scale and impact on the global business community.

But what about companies that don’t fit into the same tiers as these big players? What does sustainability or CSR look like for small and medium-sized businesses?

Trudging the Road to Zero Impact

(Thoughts about Net Impact 2010)

How do I begin to convey thoughts about an awe-inspiring whirlwind, intensive 60-hours of crazy travel, networking and education?

Well, I’ll just start at the beginning. I have never spoken at a large, national conference so I knew it was time for me to get the experience. Plus, it’s the kind of challenge that would push my professional growth to a new height. With that in mind, Justin and I worked with our PR guy to develop a workshop titled “Got 2020 Vision? Two Companies’ March Towards Zero Impact.“

Social Purpose: The Fifth "P" of Marketing

“Purpose is now the fifth P of marketing. It’s a vital addition to the age-old marketing mix of product, price, place, and promotion,” said Mitch Markson, chief creative officer, Edelman, and the founder of Edelman goodpurpose.

Social Media & Conferences: 11 Great Ideas That Work

At the conferences I attend or present at each year (incidentally, you can see my upcoming gigs here:speaking schedule), its fascinating to see the efforts to integrate social media into nearly every aspect of the event. Some do it very well - and others.....well, others don't even offer complimentary wifi.

Will ISO 26000 Change The World?

After six years of consultation and development, Geneva saw the launch of ISO 26000 yesterday.

ISO 26000:2010 Guidance on social responsibility to be exact. Please note the word ‘Guidance‘, that is, this is not a certifiable standard.

In an industry already accelerating toward burgeoning crowds of standards, rankings and frameworks, all of undulating degrees of credibility and usefulness, it feels to me like this new kid on the block will receive a subdued welcome.

Want To Open a Nonprofit Store? 10 Guidelines You–and Nordstrom’s–Should Follow

Scandal in-the-making, customer-pleaser, tax write-off, nonprofit cash cow or game-changer?  Which hyphenated phrase will best describe Nordstrom’s new concept store, which will donate all net profits to charity?

Five Ways for Nonprofits to Scare Away Donors

Hopefully, many of you do or will contribute generously to causes that you care about, and even step up to join nonprofit boards and help to fundraise. Fundraising is an exciting and very concrete way to build support for a mission that you are really passionate about.

Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Rally for Sanity: Jon Stewart’s Call for Action

I traveled 15 hours to get to the “Rally to Restore Sanity and/or Fear” on Saturday in Washington, D.C. Where did I come from? New York City. Was that insane?

Sharing Our Vision for Zero Impact

This Saturday, team members, Justin Yuen, FMYI President, and Graeme Byrd, FMYI Sales & Marketing Manager, will present at the 2010 Net Impact Conference.

Why the Hacktivists Are Winning

How do you hijack corporate culture, demoralize employees and derail multi-million dollar marketing campaigns? All too easily, it turns out.

The Nonprofit Financial Model Never Worked; Here's a New Model That Does

Imagine if your company's investors expected you to end your year without generating a dime in surplus. Welcome to the nonprofit sector, where your investors are foundations, and they expect multi-million dollar enterprises to end their year with zero. This makes nonprofits dependent supplicants year after year--unhealthy enterprises with no cash reserves, and no capital to strengthen, diversify, or build their operations.

What 'Show Us Your Bra' Really Reveals

In the land of business start-ups, a common success story looks like this:  entrepreneur comes up with amazing new idea.  Entrepreneur cobbles a start-up business around said idea.  Idea spreads like wildfire.  Entrepreneur sells business to huge, well-established company.

What might this model look like from the non-profit perspective?

A small non-profit organization called The Breast Form Fund may be able to give us some insight.

Corporate Leadership for the 21st Century: Sustainability Experience Required

You will soon find that no corporate board will hire a CEO or elect a new board member who doesn't have experience in environmental sustainability and social issues. Why would I say this? And where would a corporate person gain personal experience in environmental and social issues?

Sustainability and CSR are moving onto CEO and board agendas

A rise in fake green PR?

The kerfuffle over Chevron’s ad campaign and the accompanying spoof ad campaign (see my Inspired Economist post) reminded me that I hadn’t posted anything here about my first contribution to the Public Relations The Strategist.

What CSR and Nonprofit Leaders Are Reading - Part II

Want to know which business leader is reading Mr. Brown Can Moo, Can You? and who's reading The Iliad? See Part I. Let's see what some other leaders in business, CSR, and nonprofits have been reading this summer.

Sustainable Excellence: The Must-Read Book

A new book, Sustainable Excellence, shows that for companies to deliver lasting value for investors, they must create strategies that include solutions to the biggest social and environmental challenges of the twenty-first century. You might wonder though. Aren't social and environmental concerns for NGOs or governments to worry about? Aren't companies supposed to build shareholder value?

The Party of Hate: Tea and No Sympathy

As a blogger at Good Business (Good-B), I usually write about money, not politics. This year, however, the two are indistinguishable. Make no mistake, American politics in 2010 are all about money—who has it, who doesn’t and who wants it at any cost.

Let’s Get Rid of the Heresy in Cause Marketing

It seems only fitting that in October we expose a few witches, a few frauds, to redeem cause marketing–especially during this month of “pink” when scams abound.

But unlike my foreparents in Salem let’s be sure we’re condemning the right heretics.

More From Mad Men on CSR

Two years ago, Burt Cooper advised Don Draper that "philanthropy is the gateway to power." Last night, Mad Men struck again! Ad man Ken Cosgrove made the case for pro bono service.

Joseph Stiglitz: America Has Created Two Economies

A Call to Action

We did not fix the banking system, Columbia University economics professor Joseph Stiglitz told the well-heeled audience at the World Business Forum this week.

The Feds pulled the big banks back from the brink of oblivion, but left everyone else up a creek without a paddle. You know who the fortunate few are – Bank of America, JPMorgan Chase, Wells Fargo, Citibank, Goldman Sachs, Morgan Stanley, Capital One, and American Express among others.

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