The big takeaway for me at theMashable Social Good Summitat the 92nd St Y in NYC this week had less to do with the power of social media or technology to solve the world’s problems and more to do with a the reality of a human moment.
When academics, pundits and corporate heavy hitters take the stage to debate semantics, who wins? That question weighed heavily in my mind during last week’s “Great CSR Debate,” an event hosted by PR Firm Fenton and instigated by Professor Aneel Karnani’s controversial Wall Street Journal Op-Ed, “The Case Against Corporate Social Responsibility.”
Yes, indeed, Solazyme is producing algae oils, a renewable energy source to fly you around the world, power your car, create products to reduce the wrinkles on your face, and fry the falafel at your local Halal truck. CEO and co-founder Jonathan S.
The latest Cone Cause Evolution Study reveals that moms are the demographic most open to cause marketing...they practically demand the opportunity to shop with a cause in mind.
According to the Cone survey, some 95% of moms find cause marketing acceptable, and 9 out of 10 want to buy a product that supports a cause. They are also more willing to switch brands (93% vs 80% average) in order to support a cause. All of this means that moms purchased more cause-related products in the past year than any other demographic (61% vs. 41%).
Connecting companies to communities through social media and corporate volunteering.
Yeah, I’m not sure this is such a great idea....
IKEA announced the launch of their latest marketing campaign - The Life Improvement Project. As part of the campaign, IKEA will award someone $100,000 to walk away from work for a year and just ‘improve the life of others’.
Next week is the Sixth Annual Meeting of the Clinton Global Initiative, the world's leading matchmaking event for social innovators and investors. CGI meeting objective: Bring together prospective partners to solve the world's biggest problems. This week, I'll feature one innovator each day. Here's the first.
Well, it’s that time of year again. What time you ask? The time to think of the living and the dead? No, not exactly. Rather the time to think of death as an end to an era and the rebirth of something wholly new. We reflect on how we have evolved these last nine years. As always September 11 is commemorated this week all over the city, the nation, and perhaps the world. The words “Never Forget” pop up on T-Shirts, buttons, and car bumpers. At Ground Zero, the thousands of names of those who perished in the tragedy are read. Trinity Church offers prayers for healing. At St.
There is an argument that some companies—such as those that deal in weapons and tobacco--just can't do corporate responsibility in a meaningful way. As a result, they are often excluded from CSR rankings and benchmarking exercises. But what about a company like McDonald's under constant fire for its products? How does the world's largest fast-food chain practice corporate social responsibility that is both contextual and real?
Nine years ago, for most of America, our world changed. Here in Annapolis, Maryland, a stone’s throw from Washington D.C., where many friends and neighbors work in the city and metro area, a common question is “Where were you on 9/11?” By a strange twist of fate I was working in D.C., no more than 50 yards from the White House. It was a horrible and frightening day that included a White House bomb squad lined up on Pennsylvania Avenue and half a dozen binoculars sweeping the sky. As I was trying to get my head around what what going on and leave the area I asked a Secret Service agent w
There's a new trend emerging among a small number of NGOs (non-governmental organizations, used in reference to global nonprofits). Here's what it looks like in comparison to the traditional nonprofit approach:
While public opinion surrounding the virtues (or lack thereof according to the Wall Street Journal) of corporate social responsibility are wide and varied, the power of business in society is indisputable. Its a power that has at times carried a bad reputation - especially lately, when we've seen it used shamelessly to rake bags of cash into the arms of a few executives.
Hard to believe that the end of another summer is upon us. Earlier this month I was on Cape Cod, enjoying a week of vacation, which included eating a lot of fresh seafood. The menu included cod (of course), clams, flounder, haddock, lobster and scallops. All of it was delicious, but with every bite there was a little remorse.
The way corporations sponsor causes is changing dramatically. Sponsors are moving from investing in “properties” that deliver quantifiable ROI in terms of impressions, interactions, and sales to developing proprietary social programs that deliver qualitative ROI such as employee and customer trust and engagement.
In the article he argued that the idea of companies having a duty to address social ills is not just flawed but that it also makes it more likely that we’ll ignore the real solutions to these problems.
It has been a heck of a week up here in Paradise. For my usual August respite, Barack, Michelle, the kids and me all vacationed together on Martha’s Vineyard. Okay not exactly together, but only a few miles away on this small beautiful island, their hearts beat with mine. It was a sublime dream of unity.
The cover essay in The Wall Street Journal's special Executive Advisor report yesterday attacks advocates of corporate social responsibility, calling the belief that "businesses have a responsibility to act in the public interest and will profit from doing so" ineffective and flawed.
Why do some companies win public trust and others lose it? That’s a question more people are asking themselves, as global faith in business remains unfortunately fragile. Turns out the trust deficit, a trend on the rise for ten years now, is more than a mere wrinkle on the face of capitalism. It’s a pressing concern for every shareholder.
Ann M. Charles wants senior management to realize that the economic collapse has changed the culture of leadership forever. Founder of BRANDfog and producer of the upcoming Great Leaders Conference, she firmly believes that for companies to be successful, they must embrace social media while recognizing that corporate responsibility is no longer a vague, idealistic concept.
Want to know which business leader is reading Mr. Brown Can Moo, Can You? and who’s reading The Iliad? See Part I. Let’s see what some other leaders in business, CSR, and nonprofits have been reading this summer.
It's always fun to find out what others are reading and peruse their book shelves. Here's a glimpse at the summer reading lists of a variety of people from business, nonprofits, and corporate social responsibility.