CSR Blogs

Sustainable Excellence: The Must-Read Book

A new book, Sustainable Excellence, shows that for companies to deliver lasting value for investors, they must create strategies that include solutions to the biggest social and environmental challenges of the twenty-first century. You might wonder though. Aren't social and environmental concerns for NGOs or governments to worry about? Aren't companies supposed to build shareholder value?

According to authors...

The Party of Hate: Tea and No Sympathy

As a blogger at Good Business (Good-B), I usually write about money, not politics. This year, however, the two are indistinguishable. Make no mistake, American politics in 2010 are all about money—who has it, who doesn’t and who wants it at any cost.

The economy continues to teeter on disaster two years after the Fall of the Great Lehman Empire. The crash was heard around the world and reverberates in our lives to this day. Massive unemployment, foreclosure nightmares and millions of businesses closing their...

Let’s Get Rid of the Heresy in Cause Marketing

It seems only fitting that in October we expose a few witches, a few frauds, to redeem cause marketing–especially during this month of “pink” when scams abound.

But unlike my foreparents in Salem let’s be sure we’re condemning the right heretics.

That’s why I think Tim Ogden’s rating system for cause...

More From Mad Men on CSR

Two years ago, Burt Cooper advised Don Draper that "philanthropy is the gateway to power." Last night, Mad Men struck again! Ad man Ken Cosgrove made the case for pro bono service.

In the episode called "Blowing Smoke," the firm of Sterling, Cooper, Draper, and Price had just lost it's largest client--Lucky Strike. The firm was completely jeopardized by this loss of business. Clients were bailing, the firm was laying off staff...

Joseph Stiglitz: America Has Created Two Economies

A Call to Action

We did not fix the banking system, Columbia University economics professor Joseph Stiglitz told the well-heeled audience at the World Business Forum this week.

The Feds pulled the big banks back from the brink of oblivion, but left everyone else up a creek without a paddle. You know who the fortunate few are – Bank of America, JPMorgan Chase, Wells Fargo, Citibank, Goldman Sachs, Morgan Stanley, Capital One, and American Express among others.

To remind you of the facts, these banks were rescued through three...

Entertaining Economics

The Economy of Trust

At the World Business Forum:  October 6, 2010

Steven Levitt, co-author with Stephen Dubner of “Freakonomics” makes complex economics both accessible and entertaining. Perhaps this is why his book sold four million copies. Ordinary folks can finally understand the economy we live in. Part Jon Stewart, part Bill Gates, the self-deprecating and affable Levitt rocked the World Business Forum audience with economic straight talk. The world-renowned economist warns that mainstream economists will become “irrelevant” if...

Can NGO’s be the only organisational thought leaders in the CSR / Sustainability field?

The social media / tech world was taken by surprise last week when Techcrunch (one of the largest tech / social media blogs globally) announced that it has been acquired by AOL. Immediately the future editorial independence of Techcrunch was questioned now being a part of the AOL empire. Rightly so in my view.

Here is a thought. So what if this kind of acquisition would be happening in the CSR /...

Good To Great: Jim Collins

At the World Business Forum:  October 5, 2010

I did not know what to expect from Jim Collins, author of “From Good to Great.” Was this another business strategy that could only be read in a book or would this translate to real life and the everyday reality of business? His words were transformational. Business, says Collins is “simply a subset of human life…great human stories and great human enterprise. Great adventure, great leaders.” It is a “human quest in one way or another.”

Collins spoke about his mentor Peter Drucker, management professor...

World Business Forum Launches in Midtown

Get ready, set, go! The home of the famous Rockettes, Radio City Music Hall, will be turned into a buzzing business conference full of movers and shakers in the world of commerce. The famous high-kickers will lend their stage to some of the business world’s highest producers. The 2010 World Business Forum opens Tuesday, October 5 at 9:00am and Good-B Blogger Monika Mitchell will be there in the Blogger’s Hub to report. The Forum is reportedly the largest business event in the United States where...

CGI: Omidyar Network, A Philanthropy That Invests in For-Profits Too

Old school charity and “philanthropy” once referred exclusively to financial contributions to nonprofits. Today, Omidyar Network (ON) takes a more innovative and inclusive approach, called “flexible capital.” As a philanthropic investor, ON invests in for-profits, as well as nonprofits.

Here’s the deal. Whether they are for-profits or nonprofits, ON’s beneficiaries are chosen because they seek to achieve the ultimate outcome that ON strives for: “individual participation...

It’s a WO-Man’s World

You’ve come a long way baby. That was the message of Gail Collins, New York Times columnist and author of “When Everything Changed” at last weekend’s Omega Institute “Women & Power: Our Time To Lead” conference. Ms. Collins explained to the hundreds of women in attendance that back in 1960 women could not wear “slacks” in public. She reminds us that it was a man’s world in the most primitive sense a mere 50 years ago.

Yet the unmistakable message of the power packed...

Refugees United, The Social Network That's More Important Than Facebook, Goes Mobile

Plenty of people use the power of the internet to trace and reconnect with old friends. Two brothers from Denmark, however, are working to harness that power for a greater social good. Christopher and David Mikkelsen founded Refugees United, an NGO that uses secure web and mobile technology to enable refugees to find loved ones throughout the world.

At the Clinton Global Initiative, Refugees United joined with...

CGI: Naked Sells

“We plan to triple our sales of what we call Good for You products, including fruit and vegetable juices, oatmeal, nuts, seeds, low-fat dairy, sports drinks for athletes over the next decade,” explained Dr. Derek Yach, Senior Vice President, Global Health Policy, PepsiCo in a private interview with me today at the Clinton Global Initiative (CGI). ...

The Value of Values: The New Business Education

Some things are worth waiting for…                                                                                  

The Values & Business Roundtable  event held in New York last week with authors Mary Gentile, Rabbi Alan Lurie and Peter Ressler was one of them.

The occasion was hosted by Sam Simon and Bob Chase of Intersections, a...

CGI: Four Companies Paving the Way for Greener Transportation

Today, the future started to roll in. It parked on 7th Avenue. 

We’ve been hearing about electric cars, alternative fuels, and the resurgence of biking for years. For the most part, though, that’s all we’ve been doing: hearing, not driving or plugging in or pedaling. In cynical moments, waiting for the transportation of the future can feel like waiting for the flying cars we were promised for so many years.

Just outside the main hall today at the Clinton Global Initiative (CGI)...

“Snookied” at the Social Good Summit

The big takeaway for me at the Mashable Social Good Summit at the 92nd St Y in NYC this week had less to do with the power of social media or technology to solve the world’s problems and more to do with a the reality of a human moment.  When MTV CEO Judy McGrath was challenged by Elisabeth Gore (Executive Director of Global Programs at...

What in the World is Corporate Social Responsibility?

When academics, pundits and corporate heavy hitters take the stage to debate semantics, who wins? That question weighed heavily in my mind during last week’s “Great CSR Debate,” an event hosted by PR Firm Fenton and instigated by Professor Aneel Karnani’s controversial Wall Street Journal Op-Ed, “The Case Against Corporate Social Responsibility.”

As the webcast beamed out live to an audience of over a thousand viewers, thought...

Five Innovators Heading to CGI: A New Technology to Power Your Car, Reduce Wrinkles, & Make Your Lunch

Yes, indeed, Solazyme is producing algae oils, a renewable energy source to fly you around the world, power your car, create products to reduce the wrinkles on your face, and fry the falafel at your local Halal truck. CEO and co-founder Jonathan S. Wolfson will present his innovation at the Clinton Global Initiative's (CGI)...

Five Innovators Heading to CGI: Let Their Be Light

1.6 billion people live without access to electricity. Most of them are women and children living in rural areas in developing countries. In a private interview with Katherine Lucey,...

Cause Marketing Speaks Loudest to Moms and Millennials

The latest Cone Cause Evolution Study reveals that moms are the demographic most open to cause marketing...they practically demand the opportunity to shop with a cause in mind.

According to the Cone survey, some 95% of moms find cause marketing acceptable, and 9 out of 10 want to buy a product that supports a cause. They are also more willing to switch brands (93% vs 80% average) in order to support a cause. All of this means that moms purchased more cause-related products in the past year than any other demographic (61% vs. 41%)....

IKEA - Going Cheap On Community Investment

Connecting companies to communities through social media and corporate volunteering.

Yeah, I’m not sure this is such a great idea....

IKEA announced the launch of their latest marketing campaign - The Life Improvement Project. As part of the campaign, IKEA will award someone $100,000 to walk away from work for a year and just ‘improve the life of others’.

“...

CSR & The Job Hunt: What 51 MBA Students Can Accomplish In One Summer

"Consider these numbers: $350 million in net operating savings over the projects' lifetimes. 400,000 metric tons of annual greenhouse gas emissions. More than 650 million kilowatt hours of electricity per year." -- Victoria Mills, EDF's Managing Director for Corporate Partnerships

These are the savings identified this year by the 51 MBA students who participated in...

Five Innovators Heading to CGI: An NGO Cementing Change

Next week is the Sixth Annual Meeting of the Clinton Global Initiative, the world's leading matchmaking event for social innovators and investors. CGI meeting objective: Bring together prospective partners to solve the world's biggest problems. This week, I'll feature one innovator each day. Here's the first.

Build Change, founded by...

September 11: Time for Renewal & Spiritual Capitalism

Well, it’s that time of year again. What time you ask? The time to think of the living and the dead? No, not exactly. Rather the time to think of death as an end to an era and the rebirth of something wholly new. We reflect on how we have evolved these last nine years. As always September 11 is commemorated this week all over the city, the nation, and perhaps the world. The words “Never Forget” pop up on T-Shirts, buttons, and car bumpers. At Ground Zero, the thousands of names of those who perished in the tragedy are read. Trinity Church offers prayers for healing. At St. Francis of...

At McDonald's, CSR Is Everybody's Business

There is an argument that some companies—such as those that deal in weapons and tobacco--just can't do corporate responsibility in a meaningful way. As a result, they are often excluded from CSR rankings and benchmarking exercises. But what about a company like McDonald's under constant fire for its products? How does the world's largest fast-food chain practice corporate social responsibility that is both contextual and real?

At McDonald's recent inclusion and diversity...

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