CSR Blogs

Heading to Your First Nonprofit Board Meeting? Here's What You Need to Know

"Alice, I'm at the airport heading to Chicago to my first board meeting. What do I need to know?" asked my friend Paul last week. Paul's a successful Wall Street executive, 42, who recently joined the national board of a major nonprofit. I knew that Paul had already participated in a board orientation. And we had discussed his board service a couple of times. This call was for last minute pointers.

"Oh, and one more thing," asked Paul. "They want me to serve on three committees. What should I do?" I knew that three committees were more than Paul had...

The future of sustainability reporting is not the mainstream media

It's no secret that there has been a decline in the number of reporters in the mainstream media who cover energy and the environment. Thanks to a newsroom leak, we get a rare glimpse at just how bad it is.

The independent Gannett Blog obtained a list of the newsroom journalists from the USA TODAY and posted it. They made the point that there were 5 reporters covering Congress and 27 on entertainment. The number of reporters devoted to the Science/Energy/

...

Hybrid Corporations: What Business Are You In?

The new "it" thing in social enterprise is hybrid corporations. There are B corporations--benefit corporations--whose mandates are to serve the public good and also increase shareholder value. There are also L3Cs, low-profit limited liability...

Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications

Seventh Generation has announced on its blogTwitter stream andFaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.”

The announcement, on November 10th,  came eight days after the news broke on ...

Give Back: The People’s Foundation

What would you do if you suddenly found yourself with $1 million and a directive to give half away and keep the other half?

When Stephen Paletta won Oprah’s Big Give in 2008, this instantly became his...

CSI fractures perceptions of natural gas

From the Pickens Plan to the American Gas Association, the natural gas industry has invested a lot of money to promote "clean natural gas." But if you're going to advertise something as clean and green (without qualification), you need to make sure it's clean and green all the way through.

One method of extracting natural gas that has led some to dispute natural gas' clean image is hydraulic fracturing, or 'fracking,' which has been said to have significant environmental and...

G20 Bankers of the Year: Faking It

Vikram Pandit, CEO of the once dead-in-the-water global banking firm Citigroup has staged a comeback that is sure to be the envy of his financial industry colleagues. So greatly is he admired that only a few months ago he was named Euromoney’s Banker of the Year.” That’s not a joke. Why? Because, “He did a pretty good job,” states Euromoney. I guess reviving a brain dead bank with a trillion dollar government resuscitator merits some kudos, if not sheer admiration...

PepsiCo's CSR Tie With Veterans: It's Dreamy

"After living a life of purpose, responsibility, and meaning, I suddenly was a nobody." When Brian Iglesias completed 13 years of active duty, he was a combat decorated, service disabled, U.S. Marine officer. In a private interview with Iglesias, he described to me how devastating it was to return to civilian life with bleak prospects of finding a new life of purpose.

Just a few years later, Iglesias is President and CEO of his own enterprise--...

Running with the Big Dogs: CSR in Small Business

Often when we talk about corporate social responsibility, we assume people are talking about “the big dogs” – companies like Proctor and Gamble, Nestle, Coca-Cola, and of course Walmart.

And certainly these powerhouses dictate a lot of what gets discussed, watched, and measured, if only because of their sheer scale and impact on the global business community.

But what about companies that don’t fit into the same tiers as these big players? What does sustainability or CSR look like for small and medium-sized businesses?

Recently I attended a talk...

Trudging the Road to Zero Impact

(Thoughts about Net Impact 2010)

How do I begin to convey thoughts about an awe-inspiring whirlwind, intensive 60-hours of crazy travel, networking and education?

Well, I’ll just start at the beginning. I have never spoken at a large, national conference so I knew it was time for me to get the experience. Plus, it’s the kind of challenge that would push my professional growth to a new height. With that in mind, Justin and I worked with our PR guy to develop a workshop titled “Got 2020 Vision? Two Companies’ March Towards Zero Impact.“

...

Social Purpose: The Fifth "P" of Marketing

“Purpose is now the fifth P of marketing. It’s a vital addition to the age-old marketing mix of product, price, place, and promotion,” said Mitch Markson, chief creative officer, Edelman, and the founder of Edelman goodpurpose.

Last week, Edelman released the 2010 Goodpurpose Study. The study conducted in 13...

Social Media & Conferences: 11 Great Ideas That Work

At the conferences I attend or present at each year (incidentally, you can see my upcoming gigs here:speaking schedule), its fascinating to see the efforts to integrate social media into nearly every aspect of the event. Some do it very well - and others.....well, others don't even offer complimentary wifi.

Every once in awhile, the social media savvy of an event is impressive. In...

Will ISO 26000 Change The World?

After six years of consultation and development, Geneva saw the launch of ISO 26000 yesterday.

ISO 26000:2010 Guidance on social responsibility to be exact. Please note the word ‘Guidance‘, that is, this is not a certifiable standard.

In an industry already accelerating toward burgeoning crowds of standards, rankings and frameworks, all of undulating degrees of credibility and usefulness, it feels to me like this new kid on the block will receive a subdued welcome.

According to ISO the aim is to “provide harmonized, globally relevant guidance...

Want To Open a Nonprofit Store? 10 Guidelines You–and Nordstrom’s–Should Follow

Scandal in-the-making, customer-pleaser, tax write-off, nonprofit cash cow or game-changer?  Which hyphenated phrase will best describe Nordstrom’s new concept store, which will donate all net profits to charity?

I was interviewed recently by American Public Media’s Marketplace on the Nordstrom concept...

Five Ways for Nonprofits to Scare Away Donors

Hopefully, many of you do or will contribute generously to causes that you care about, and even step up to join nonprofit boards and help to fundraise. Fundraising is an exciting and very concrete way to build support for a mission that you are really passionate about.

For those of you who get involved in fundraising on a nonprofit board, be alert to how the organization treats its donors. It can make all the difference in whether or not your donors are...

Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate ...

Rally for Sanity: Jon Stewart’s Call for Action

I traveled 15 hours to get to the “Rally to Restore Sanity and/or Fear” on Saturday in Washington, D.C. Where did I come from? New York City. Was that insane?

What drove me to sit in Holland Tunnel traffic for 2 hours on a Friday night and crawl down the New Jersey Turnpike was probably the same thing everyone else en route was motivated by: Passion!  A passion for having our voices heard, a passion for making the statement that our country is not controlled by extremists or haters, a passion for openly declaring our love for country, freedom, mutual tolerance and our way of life....

Cause Cannibalism: Is Fast Food Gobbling Up Cause Dollars?

Maybe Not.

Recently I was clicking through various cause websites to see who was doing what in the world of cause marketing and paused at one website in particular.  The Ronald McDonald House Charities (“RMHC”) has a request on their main page for votes-vote for the RMHC on the American Express Member’s Project and Take Part.  Why, I thought, is the...

Sharing Our Vision for Zero Impact

This Saturday, team members, Justin Yuen, FMYI President, and Graeme Byrd, FMYI Sales & Marketing Manager, will present at the 2010 Net Impact Conference.

Attendees of their workshop, “Got 2020 Vision? Two Companies March Towards Zero

...

Why the Hacktivists Are Winning

How do you hijack corporate culture, demoralize employees and derail multi-million dollar marketing campaigns? All too easily, it turns out.

Fueled by the internet and the public’s growing distain for corporate greed, hacktivism is a...

The Nonprofit Financial Model Never Worked; Here's a New Model That Does

Imagine if your company's investors expected you to end your year without generating a dime in surplus. Welcome to the nonprofit sector, where your investors are foundations, and they expect multi-million dollar enterprises to end their year with zero. This makes nonprofits dependent supplicants year after year--unhealthy enterprises with no cash reserves, and no capital to strengthen, diversify, or build their operations.

Ah, you say, nonprofits should not make a profit. Actually, they should not accumulate profits and return them to investors (shareholders) or to employees in the...

What 'Show Us Your Bra' Really Reveals

In the land of business start-ups, a common success story looks like this:  entrepreneur comes up with amazing new idea.  Entrepreneur cobbles a start-up business around said idea.  Idea spreads like wildfire.  Entrepreneur sells business to huge, well-established company.

What might this model look like from the non-profit perspective?

A small non-profit organization called The Breast Form Fund may be able to give us some insight.

The Situation
When you own a lingerie store, you see all types of women, including women living with breast cancer...

Corporate Leadership for the 21st Century: Sustainability Experience Required

You will soon find that no corporate board will hire a CEO or elect a new board member who doesn't have experience in environmental sustainability and social issues. Why would I say this? And where would a corporate person gain personal experience in environmental and social issues?

Sustainability and CSR are moving onto CEO and board agendas

There are clear signs that corporate social responsibility (CSR) is not only on the CEO's agenda, but it's also moving onto the board of director's agenda. Already, 65% of the Standard & Poor's 100 companies have...

A rise in fake green PR?

The kerfuffle over Chevron’s ad campaign and the accompanying spoof ad campaign (see my Inspired Economist post) reminded me that I hadn’t posted anything here about my first contribution to the Public Relations The Strategist. Titled Handling a Fake Twitter Account: @BPGlobalPR Leaves Lasting Impression on Crisis Communications, the article talks about the fake Twitter account...

What CSR and Nonprofit Leaders Are Reading - Part II

Want to know which business leader is reading Mr. Brown Can Moo, Can You? and who's reading The Iliad? See Part I. Let's see what some other leaders in business, CSR, and nonprofits have been reading this summer.

Dominique Conseil, President, Aveda...

Pages

Subscribe to RSS - blogs