CSR Blogs

Return on Integrity Is the New Bottom Line for Marketers

What do a small chocolate maker, a global tire manufacturer, a natural-foods company and an insurance company have in common? They all believe that acting with integrity is helping their businesses perform better.

The recession was caused by a culture of capitalism that was characterized by an all-consuming pursuit of profit that put integrity on the back burner and made irresponsible business practices acceptable. As the recession eases, our expectations of corporations have changed radically. Today, we expect corporations to have a social purpose, and we need new ways to assess performance that are not just in black or red.

How should we account for the feelings that employees have toward their employers? What are the best ways to measure the bottom-line impact of a partnership with a community organization? What is the value of authenticity and transparency? What is doing the right thing really worth?

While there are no easy answers to these questions, integrity has become a common denominator to many of the intangible assets that together are adding up to a new idea about what business success looks like. And return on integrity is a new measure that will help redefine how business operates.

PricewaterhouseCoopers recently launched a global call to action for business integrity. Its framework for integrity involves: establishing integrity as a C-suite and boardroom priority; putting integrity at the core of a company's mission and making it a business, not a moral issue; establishing company codes and standards based on models recommended by leading standard-setting organizations; establishing internal controls to ensure compliance; and reinforcing standards with rewards and compensation schemes.

Café Mujer: Coffee Promotion Starts Today!

The act of raising a family alone is not easy, but being a women entrepreneur with only a small coffee plot to provide for your children is downright heroic. For Peruvian female farmers in this situation, Green Awakening created Café Mujer. The company works directly with cooperatives to source organically grown coffee, which results in an increase in farmer income by at least 30% when compared with farmer sales to importers.

Learned: Gender Evolution

(LEARNED) "The End of Men?" A recent article by Hanna Rosin in The Atlantic got me thinking.  And her words were not as inflammatory as you may imagine.  Instead, her article takes a sweeping look at how our culture has evolved from an organizing principle of patriarchy to a situation that looks much the opposite.  She makes the point that times have simply changed with regard to measures of economic success.  The talents of all adults - not just half of them - are the key.

So if time’s up for the patriarchy, does that mean we’re heading full speed to a matriarchy?  No. We need to equally value what men and women contribute, and to encourage them to do so using their own unique styles.  We can get there if our culture, and the media that covers it, stops emphasizing the extremes.

In my mind, what lies in the center of the pendulum swing between extremes is most important.  And this middle ground is key in both our gendered work culture and our sustainable business practices.

The "women’s era" seems to be all the buzz right now. But the truth may be that things have shifted to give men the opportunity to learn as much about "feminine" ways of thinking as women have already learned about "masculine" ways of thinking.  Times are indeed different.  But both men and women are adapting.  We are all settling in to that pendulum center.

Panera Bread Learns People Are Basically Good

Panera Bread sets an example with its non-profit cafe and challenges other corporations to push their philanthropy beyond writing checks.

Critical Thinking & Social Entrepreneurship: A Harvard Graduate On a Financial Mission

One of the greatest challenges for the upcoming generation of leaders, active citizens, and responsible adults is to figure out ways to reclaim balanced lifestyles from a contrived system of over-consumption and credit card debt. Luckily, this generation is equipped with visionary and innovative solution-making skills that combine contemporary thought and respect for time-tested wisdom. The result: quirky, out-of-the-box thinking that just might help society kick some nasty habits.

FAQs From Business Executives Re: Financial Giving to Nonprofit Boards - Part II

"I'm okay with giving money to a nonprofit that I care about, but do I have to ask friends and colleagues for money if I serve on a nonprofit board?" That's another question that many business executives ask me when I interview them in preparation for conducting board trainings.

This post, with FAQs 6 - 12, follows Part I where you can find the first 5 FAQs and my responses.

FAQs From Business Executives Re: Financial Giving to Nonprofit Boards - Part I

"How much will be expected of me financially?" asked Greg. I was interviewing him in preparation for a national board training session for business executives who would be joining nonprofit boards.

Here's my response to Greg in addition to 4 more FAQs that business people ask me related to contributions and fundraising. Look for Part II next week for the remaining FAQs on this topic.

1. What does "give/get" mean?
The "give/get" is the combination of what you contribute financially and what you fundraise from others.

Echoes of Bhopal in BP

“Business started long centuries before the dawn of history, but business as we now know it is new – new in its broadening scope, new in its social significance.  Business has not learned how to handle these changes, nor does it recognize the magnitude of its responsibilities for the future of civilization.”

        Wallace Donham, Dean of Harvard Business School – 1929

Dodd-Frank: Hell Hath No Fury Like a Lobbyist Scorned

At the Global Leaders Summit last week, an octogenarian economics professor from a Southern German university asked, “But will it be enough?” He was referring to the financial reform agreement reached in Congress and passed by the House this week that President Obama calls “historic.”

Academics Push for Sustainability, But do They Live and Work It?

Attend a sustainability-themed conference or peruse through the web, and you will hear from academics who urge for companies to be more transparent in their business practices.  Much of the debate over issues like climate change, greenhouse gas emissions, and what happened to global financial markets is due to the research and hard work of university academics.  For that enormous body of work, we should be thankful.  Corporate social responsibility (CSR) is a hot topic now, especially after a certain spill in the Gulf.  And corporations’ behavior in the past has spurred this interest.

How To Make Your Business Successful For FREE: Lessons From Nonprofits

Your company is slashing its budget and reducing staff. Nonetheless, you want to enhance your brand and motivate your employees. Look no further than the nonprofit sector for solutions.

Who Really Wins by Lifting the Oil Drilling Moratorium?

As I watch the news, I’m hearing both sides of debate regarding the deepwater, offshore drilling moratorium, which was sparked by the BP disaster in the Gulf of Mexico. The Obama Administration believes it is critical to “push the pause button” for six months until a full investigation is completed.

Survey: CEOs See Sustainability Shifting From Discretionary Choice to Corporate Priority

In Good Company debuted a little over a year ago with a broad focus in mind: To track how corporate responsibility and sustainability evolves at companies and explore how they along with academic institutions react to increasing demand for accountability and transparency in the marketplace.

Sometimes We Forget

Sometimes, I think we forget what we're talking about when it comes to the sustainability movement. Even the ardent professionals among us who try everyday to help the world's people consume a little less or those trying to make the products and services that can create a better, more resourceful world, even the most globally conscious among us...they too sometimes forget what it is we're really talking about when we say "sustainability."

We're not talking about anything less than the advancement of human civilization. I know that sounds a little ridiculous, but it's absolutely true. I would never pretend to know what political turmoil will come next or what piece of art will move the culture.  But I do know none of that advancement will take place without a powerful movement toward sustainability. There are simply more and more people on the planet competeing for the same number of resources. So if we do not rapidly change the way people consume and create those resources, we will not advance as a global civilization. Everything we do as modern people consumes energy: moving from place to place, writing our next piece of research, listening to music. Every bit of that requires energy and we don't know where we're going to get it all.

Buildings are no small part of that struggle. When taken together all sectors of existing buildings use 48% of the energy consumed in America, according to the folks at Architecture 2030. So the built environment is half of the energy crisis, half of the problem. As building professionals, when we tackle a problem like that--a problem so large--we aren't just making things better for our client, we are advancing civilization.

Winning is a Habit

This month, Jamie Qualk shares some of his thoughts on the LEED rating system. Jamie Qualk is a vice president at SSRCx, LLC and team leader of the Sustainable Solutions Group.

Robert Cialdini is My Hero: Sustainability “Social Proof”

When people see that their neighbors have more energy efficient households, it GETS them!  My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes.  A New York Times article by Saqib Rahim reports on Cialdini’s post-academic career in studying consumer behavior and energy efficiency as chief scientist for

The #Promise Event: High on Twitter and Promises, Low on Substance

Complete with a hash tag symbol, the #Promise event held during Internet Week in New York last week was corporate sponsorship and social media at its best. With its dizzying digital presence and overwhelmingly real-time conversations, it was like having a multitude of dialogues at any given moment.

The UK sees no need in a CSR Minister anymore

Big Oil, God and Money

Who knew until just a few weeks ago that Big Oil had a contract with God? BP, the self-proclaimed poster child for corporate social responsibility, got their right to dig one mile below the surface of the sea direct from above.

Yup, that is just the way it is. Nothing any of us can do about it. Because if God gave them the right to drill baby drill, who are we mere mortals to question their authority? 

Hooters Girls Donate Pantyhose to Clean Up Oil in the Gulf of Mexico

What are Hooters Girls famous for? Their shiny pantyhose, of course. And now, the girls are shedding their said pantyhose for a good cause… to help clean up the Gulf Coast. I guess, a girl’s gotta do what a girl’s gotta do.

It’s true. This isn’t fodder for Late Night TV (may be it should be) or a skit from the Daily Show with John Stewart. The lovely ladies of Hooters plan to donate over 100,000 pairs of pantyhose through an effort dubbed… wait for it… Project Pantyhose.

Arguing For an Integrated Annual Report: Too Much Data, Too much Irrelevance?

Yesterday, the Conference Board hosted a webcast on the Global Reporting Initiative (GRI) and the Future of Integrated Reporting. The panel included Mike Wallace, the director of the sustainability reporting framework with GRI; Intel's Director of CSR Strategy and Communications, Suzanne Fallender; Doug Kangos, a partner with PricewaterhouseCoopers' National Professional Services unit; and Rina Levy, an environmental and social governance (ESG) analyst with Bloomberg. The topic: the future of integrated reporting, and how much data is too much?

Microsoft’s Noblest Cause

Child pornography is the Internet’s most severe social problem. In recent years it has exploded as countless illicit images are circulated online – viewed by pedophiles and passed around from predator to predator. Since 2003, the National Center for Missing and Exploited Children (NCMEC) has reviewed and analyzed almost 30 million of these images. It projects that an additional nine million images will be examined in the coming year.

The Other 99%

There are 4.9 million commercial buildings in the US.

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