I love walking around my neighborhood (Astoria, Queens) because it's one of those areas of NYC where you get a true cross section of the population. There are some upper middle class, middle class, and working class folks of every ethnic and religious denomination. You're as likely to run into a white out-of-work actor as you are 2nd generation land owner leaving his local mosque. The other great thing about Astoria is that it's a great case study for small business environments, especially retail. Raquel and I were walking home when she decided to stop into the fabric shop along the way. The place was full of patches, brightly colored yarns, sewings kits, and bolts of fabric. It had the potential to be so exciting a place, so welcoming an envrionment, yet it wasn't. It was, instead this cold grey pall was cast over what should have been a vibrant visual array of fabric and supplies.
Regardless of how you view corporate responsibility, there is no denying that it has been increasingly grabbing more news space in mainstream and alternative media than ever before. Especially in the wake of the ongoing BP oil spill fiasco, there remain some core questions regarding the extent, criteria and involvement of CSR that could use some honest answering. Whether you ask these questions as involved consumers or informed professionals, the answers remain central to the heart of our daily decision making: How do personal accountability and responsible actions extend to the brand I...
In their Harvard Business Review article, The Sustainability Imperative, David A. Lubin and Daniel C. Esty say that companies need to get better at communicating sustainability. In the article, the authors identify sustainability as an emerging megatrend, similar to quality in the 1970's and IT in the 1980's.
In order for companies to gain advantage from this megatrend, they need to execute in five critical areas, one of which is reporting and communication. They write:
It’s easy to forget just how pervasive Microsoft’s reach is from Xbox to Office or their effect on everybody’s lives over the past 35 years.
Ok, they may have lost market value top dog status to Apple, market share in the internet browser sector or have harbingers of doom awaiting the monster to fall as the Cloud approaches, but with competition such as Google acting like a righteous teenager, Facebook playing like a petulant child and Apple’s aspirations heading toward megalomania with their use of applications to control content, Microsoft could be said to be enjoying a...
I have the joy of ushering business executives and professionals in exploring a variety of nonprofit boards for participation. Each candidate goes through a thoughtful process of sorting through the plethora of causes that interest them, including organizations that are at different stages--from start-up enterprises to century-old nonprofits.
When making their final choice, here are the six considerations that board candidates take most seriously:
Last week, I was invited to speak at a United Nations NGO conference on the role that women play in the changing world order. The CONGO Committee of Spirituality, Values, and Global Concerns and its working group “Values and Business” presented an inspiring two-day conference. (GoodB will report on the events and speakers next week.) The first day of the conference was devoted to The Divine Feminine, Rapprochement, and the Culture of Peace...
Today was day two of training for the 26 of the 51 fellows selected by the Environmental Defense Fund (EDF) for the 2010 class of Climate Corps, a unique internship program that connects business schools students with companies who want to initiate the discussion of sustainability internally, with an emphasis on energy efficiency. The highlight of today's agenda was a panel of Climate Corps alumni who discussed their experience as well as gave practical and relevant tips to the new class of interns.
As they addressed several aspects from their individual internships—at a bunch of...
With a foot in both the academic and business worlds currently – I find myself intrigued that a lot of colleges/universities are taking such a lead in committing their facilities and community to new journeys in sustainability, while corporations are lagging way behind. Some companies may be ramping up marketing efforts, for certain, but what about the basics of first engaging the humans in their businesses with sustainability on a more personal level? It goes beyond the recycling bin in the corner and the automatic lights in the restrooms.
Let’s learn from the many institutions of higher learning that have sustainability pledges, as they are all quite similar. Harvard’s – which comes up first in a Google search, is a nice example.
Nothing too bold or scary here. However, by putting such a list in front of your nose and occasionally glancing at it, you will – much more likely – stop and think a bit. You may even start to change your own behavior. Checklists are powerful stuff: Do you take the stairs as often as possible? Do you unplug computers and turn off lights? Do you walk, bike or take the subway more often than getting into a car or bus?
My question: Where are all the corporate sustainability pledges?
Every year Vault conducts employee surveys to rank firms and companies by industry according to various standards including diversity, prestige, work/life culture, salary, etc. Last year, we added a short section on green, i.e., energy conservation, recycling, environmental friendliness and workplace safety, in the survey, hoping to get a glimpse into what companies were doing toward becoming ecologically friendly. We're currently in the middle of our 2010 Top Consulting Firms Survey.
These differ distinctly from the law community in not only their...
“What is needed is a better approach to help the poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them are profitable.”
C.K. Prahalad – From The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
I was surprised to read about Panera Bread’s new cafe in St. Louis dubbed the St. Louis Bread Company Cares Cafe. The concept is simple yet groundbreaking… take whatever you want to eat or drink and instead of paying a cashier, drop whatever you can afford into a donation box. And if you don’t have any money, you can donate your time. Crazy concept, I know.
According to a great article in USA Today, Ron Shaich, who stepped down as Panera’s CEO last...
"These graduates, who represent a diversity of professional experience and industries—and ages--unanimously admit that a company's commitment to CSR is a top priority for them. If you're thinking they'
In November last year, MBA candidates at three business schools across the country decided to initiate oaths of ethical conduct for all graduating students. While the oaths were student-sponsored, these almost-socialistic self-administrations rang hollow amidst a recession. As I wrote at the time, it spoke of an identity crisis for business schools, which were beginning to look inwards at their curriculum for reasons behind the failed leadership on Wall Street.
Remember the Old Boys’ Club…? The boring, cranky, devious one that controls the banks, the economy and most of our wealth creation and money supply from behind the scenes? The one where nearly every key position in government is occupied by an Old Boy? Yes, that one.
Well, there are still a few lifetime members of the OBC firmly entrenched in the Federal Reserve (Grandpa Ben), and the Treasury (Timmy G and Larrykins) who continue to give all our money away to their ever-popular clubby friends.
These are the same old boy club members who along with ex-Goldman partner and Treasury Secretary Robert Rubin gave the store away to the big banks in 1999 with the repeal of the Glass-Steagall Act. Ordinary banks like Citigroup could now legally play roulette with government guaranteed deposits. OB Robert Rubin thought it was such a great idea he took a job with Citibank only weeks after leaving the Treasury.
These same old boys, Summers, Greenspan, Geithner with OB Senator Phil Gramm (now a lobbyist for Swiss Bank UBS) the very next year pushed through the ill-fated Commodities Futures Modernization Act - otherwise known as Derivatives-Are-Born-Free Act. This little understood law overturned a century old rule that had prevented unregulated market bets since the Panic of 1907. Now all bets were off…
Key business lessons can come from unlikely places. One man found them by spending six years on a bench in his back yard.
Michael O'Malley, Ph.D. says that beehives are the "original sustainable enterprises" that go back millennia, and they have a lot to teach us. Based on his observations of a bee hive in his back yard, O'Malley wrote a book, "The Wisdom of the Bees," to share 25 lessons on "what the hive can teach business about...
It's one thing to be environmentally conscious. It's another to encompass sustainability as a good business practice. And yet another to demand that employers discuss their corporate citizenship as part of the interview process and make it a part of your job search, especially considering the current job market.
As more business schools start addressing sustainability and corporate responsibility (some recent examples include Marlboro College and MIT's
Here In Good Company we have been busy keeping up with all the business schools who have recently been adding sustainability and CSR course content to their curricula. Whether that's MIT's Sloan School of Business, the recent announcement by University of California, Berkeley's Haas School of Business on the revamp of their MBA curriculum or Marlboro College Graduate School.
The rationale for this continuing trend is linear, at least for now. The schools are responding to demand...
If you think it’s difficult getting the very most desirable candidates to join your team when you’re going to pay them, imagine convincing top talent to join your nonprofit board of directors when you’re going to ask them to give you money, fundraise from their company and friends, and give you expert guidance.
There are lessons to be learned from the experiences of nonprofit leaders who recruit highly talented people from business to serve on boards. In my role bringing together board candidates with the
Let’s face it: sustainability can be a challenging topic for many people to understand.
For example, when you hear someone on the news or in business talk about alternative energy or cap and trade policy, can you honestly say you understand it all?
I’ll go out on a limb and admit that when I hear the word “carbon,” I sometimes struggle to pay attention – let alone understand what’s being discussed. That’s why tools like Annie Leonard’s Story of Stuff are so powerful – they take complicated subjects and translate them...
Yesterday, I discussed the PR perspective on corporate responsibility as presented by Edelman's Edelman's EVP for CSR-New York, Michael Holland. Here now is the final post on the CSR Forum organized by the Better Business Bureau, New York. The last panel of the day was represented by advertising, marketing and public relations giant Ogilvy's Global CEO Christopher Graves, and advertising columnist from the New York Times Stuart Elliot. The issue on hand: brand...