CSR Blogs

Today's Social Movement


By: Jeff Raderstrong

As a teenager, I was obsessed with the 60s. It started with the music—first classic rock like the Beatles and Rolling Stones, but I quickly moved on to the protest songs of the day—Bob Dylan, Joan Baez, Crosby Still Nash and Young, Pete Seeger. From there, it was only a small jump to focus my attention to people like Martin Luther King jr. and groups like the Students for a Democratic Society and the Black Panthers.

I think I was so focused on...

Pharmville: Applying Gamification to Healthcare


By Nancy Meyer

What can pharma learn from FarmVille?

That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms.

It’s called gamification, applying game thinking and game mechanics to non-game environments to engage audiences and solve problems. We believe healthcare can take the best lessons from games like FarmVille, World of...

The ABCs of Health Literacy: Understanding to be Understood

By Nancy Meyer

The healthcare sector spends millions of dollars on advertising, but how much of what is being communicated is really being understood?

When one considers that as many as half of all American adults have limited literacy skills and even more—as many as 9 out of 10—have limited health literacy skills, the issue becomes more acute. Numerous studies document a mismatch between patient reading skills and the readability level of health materials.

When the vast...

Onion Headline? "Government Should Slow Down Race to Implement Electronic Health Records"


Healthcare has been a technology paradox for a long time. There have been few places further out on the cutting edge of technology than biotech and medical devices. In contrast, healthIT has been in a time warp (see Why It’s Good News HealthIT is So Bad). While next year is the 20th anniversary of the Web, the dominant...

When It Comes To Information Always Take Shortcuts But Never Cut Corners

By Stephen Heiser

Never confuse short-cuts (which maximize efficiency) with cutting corners (which is laziness that jeopardizes information integrity and increases risk).

When working with information systems, and just about everything else, there is a natural human desire to get more done with less effort. Some call this working smarter not harder. Others call it maximizing efficiency. I call it going to work every day in the real world.

Sure, some people are perfectionists who focus on every detail with...

A Sectored System: Public Education


By Mark Hecker

I’m passionate about my work. It’s rare that this passion creates anger. But, most definitely, that happened last week when I read the EdWeek blog post of Tom Vander Ark, a Venture Capitalist working in the educational space.

Never before have I seen such a clear indication that the “Ed...

What Healthcare Can Learn from NASA's Social Strategy

By Nancy Meyer

Developing a successful social media strategy isn’t rocket science, but some lessons learned from NASA’s Jet Propulsion Laboratory (JPL) illustrate it just takes some thought and planning.

JPL leads the $2.5 billion Mars Science Laboratory mission, which dropped the 1-ton Curiosity rover on the Red Planet’s surface Aug. 5. It’s an institution of 5,000 people studying theories and science often too complicated to pronounce, making it all the more impressive that its inventive social media team managed to...

GMO Labeling Campaigns - New Battlegrounds

During a recent discussion with an executive for a major food producer who manages sustainability programs, we were surprised that the issue of labeling products containing GMOs was off her radar now that California’s Prop 37 was defeated. From a Future 500 perspective, fostering corporate-NGO engagement on contentious issues like GMO labeling...

Movement Building for a New Economy

By Patrick Davis

There is an enormous amount of energy among people and organizations that recognize the need for a global economic transformation. Both here in the US and across the world, wealth distribution is as disproportionate as it has ever been. (Check out this interactive Poverty Index over Time tool on UnSectored)

Our existing economic legal framework continues to...

The Energy and Greenhouse Gas Emission Future of Africa


By Oluwabamise Lanre Afolabi

There are concerns that emerging economies such as China, India and Brazil will overtake developed countries in their future demand for energy. This is because the demand for energy in these countries is...

Responsibility in Corporate Engagement: Enhancing Accountability and the Impact of CSR in the Developing World


By Tomislav Ivancic

In today’s age of global standards, media and civil society scrutiny, it is understandable that many firms have opted to create dedicated units towards enhancing their contributions towards society. Ensuring responsibility in business is not merely a fad, but rapidly becoming the norm in the corporate world. According to the World Bank’s Markus...

Non-Thermal Concentrated Solar Power


In a previous blog I discussed three very different types of solar energy electricity generation;  Photo-voltaic (PV), Concentrated Solar Power (CSP) and Solar Updraft chimneys.  This blog will deal with a branch of CSP that hasn’t received much attention and hasn’t yet been commercially deployed on a large scale.  This could be referred to as non-thermal CSP.


Checking Doctors


Volume 2 Number 3

Pilots use them and now doctors do as well.  Mission critical is by definition an activity that must not fail.  Partial success in such an environment may not be good enough and often has management visibility and even legal consequences.

After placing at the top of his or her pre-med Bachelor level degree and four years of medical school, a period of on-the-job training ensues.  After another four or more years as an Intern then Resident, a physician certainly can be deemed to an expert is his or her field.


RovAir Helps Business Travelers Share Mobile Hotspots


The sharing economy is really an exciting new development that can and will continue to take on many new forms as innovation continues to broaden our horizons and break down the barriers that once stood in the way of the world becoming more like one big family.

Of course, some companies (like rental companies) have been in the sharing economy business for a long time (without being called that) and are now being updated with new models (and sometimes new players) that leverage the power of technology and social networking.


This is Not Who We Are

By Jeff Raderstrong

I’m beginning to realize that our institutions do not reflect who we are as people. They are not aligned with what really motivates us to get up in the morning.

Mostly, our institutions are siloed in their own work, driven by single-organization goals and short-term time horizons beholden to bottom lines. No matter if they are a for-profit, a nonprofit, or a government agency, the institutions we’ve created are mostly concerned about one thing: money. This just...

2013 Digital Health Communications Predictions

By Beth Bengtson

How will digital health communications change this year? Certainly there’s work to be done on this front. Here are the musings of the Hale Advisors team on where we need to evolve as communicators and the trends to watch.


  • We need to become more than marketers – not only do marketers now have to become publishers but they need to become behavior change experts especially in the chronic disease areas.  We would love to see brand teams in these
  • ...

3 Cause-Related Superbowl Ads that Made My Spine Tingle


On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board.

There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!).

The best ad of Superbowl night was Whole Again in support of our troops. While the ad didn’t specifically mention the USO, a nonprofit organization that provides...

The Top 10 Stakeholder Issues

Future 500 has identified the Top 10 issues that activists and corporations will likely contend with this year. A growing number of consumer and activist groups is working on each issue demanding more sustainable solutions. Corporations need to understand the activist landscape and they need to identify key stakeholders.

1. Corporate climate silence

Our number one issue for 2011 (following the failure to pass the Waxman-Markey bill), climate, was off...

Sustainability? Ask Why.


Last week, I wrote about the importance of cultural integration and the need for a shared vision to guide the sustainability agenda, particularly through times of leadership change.  That made me reflect on how we get to that shared vision: we start with ‘why‘.

In my view, “why?” is one of the most critical questions any organization must ask itself before embarking on a sustainability journey.

Recently, I was chatting with a...

Communicating CSR: Four Lessons from Chevron and IBM


“You got me there.” That’s what a vice president of marketing for a global pharmaceutical company told me a few years ago when I asked about the impact of her company’s corporate social responsibility communications. At the time, this company was spending millions every year on communicating its programs.


Top 10 Corporate Responsibility Stories of 2012


This year may have lacked the huge catastrophes that have dominated the corporate responsibility headlines of the last couple of years (such as BP's oil spill in 2010 or TEPCO's nuclear disaster at Fukushima in 2011), but 2012 has probably been more packed with serious incidents than any of the previous years. We had real trouble putting these in any kind of order and even getting down to just a top 10 of big stories was tough  - and meant we...

The Nursing Shortage Myth


For years we’ve read that the US faces a looming shortage of nurses. Shortfalls in the hundreds of thousands of nurses are routinely predicted. These predictions have been good for nursing schools, which have used the promise of ample employment opportunities to more than double the number of nursing students over the last 10 years, according to CNN.

Yet somehow 43 percent of newly-licensed RNs can’t...

Two-time Cancer Survivor's 10 Tips for the Healthcare System


Much has changed over the last 20 years for people with cancer. Pat Elliott describes how far things have come for patients while also shedding light on how more improvements are still necessary. With Pat’s permission, I am excerpting an email she shared with Brad Tritle who is one of my co-editors on the upcoming HIMSS book “Engage! Transforming Health Care Through Digital Patient Engagement”. The following is a brief profile of Pat:

  • Professional
  • ...

Gift Xchange: Giving, Investing, and Grantmaking for Good


Part One of Two

The TakeAway: Charitable requests are a constant, but the end of the year brings a blizzard of appeals. In addition to our donor dollars, there’s a vast amount of untapped money power held by nonprofit institutions, particularly if they have endowments. Here’s a listing of some of my favorite organizations that are seeking to build more prosperous, sustainable, and just societies. The idea is to create a “virtuous circle” of exchange...


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