Qatar has something every country needs. I’m not referring to oil or natural gas, although Qatar has both in abundance. I mean a national vision of and strategy for sustainable development.
In less than a generation, Qatar has experienced huge economic and social transformation. The discovery and development of its hydrocarbon resources has fuelled – pardon the pun – Qatar’s economic growth from a small nation dependent on fishing and pearling to one of the highest per capita income countries in the world.
Warner Bros. and DC Comics are calling all superheroes to help end one of the worst famines in over 60 years in the Horn of Africa. Network for Good is proud to be the giving partner for the ‘We Can Be Heroes’ campaign, which launched last Monday, January 23rd and supports the relief work of Mercy Corps, Save the Children and the International Rescue Committee.
Imagine a company catalyzing a new approach to student learning and achievement in science, technology, engineering, and math (STEM). And what if the company’s purpose were to prepare students around the world, from all corners and walks of life, to collaborate in solving social and environmental problems, beginning right now?
Imagine the power of the relationships these children will have when they are in their 20s and 30s as they continue to work with each other.
As 2012 begins, I derive a great deal of hope and inspiration for a better world from the people I met at Thunderbird School of Global Management’s Global Business Dialogue. There, I had the honor of moderating a panel on “Sustainable Prosperity: Can Greed Save the Planet.” And together with more than 1,000 business executives, government officials, social sector leaders, entrepreneurs and scholars, we spent two days engrossed in topics from emerging market growth to entrepreneurship and renewable energy.
Each year we go through the same cycle regarding our health: we get sick, go to the doctor, he or she prescribes us medicine, and we get better in most cases. This series of events is our idea of being treated for an illness. In a way, the medicine is the quick fix to our health problems. This modern approach to taking care of our health however neglects the other things we put inside of our bodies 365 days of the year, the food we eat.
Since we have been highlighting the issues around medical waste, we thought it was time to discuss some of the innovation approaches some organizations are taking to deal with the issue. And the timing was perfect as friend of ours just launched PharmaCares™.
On January 12, all retailers and manufacturers that do business in California will be required to publicly disclose their efforts to eradicate slavery and human trafficking from their supply chains; actress Julia Ormond was one of the key forces behind passage of the new legislation.
Philanthrocapitalists are to be applauded for their abundant generosity in seeking and funding solutions to some of the world's most daunting challenges, including poverty, healthcare, education and the environment, just to name a few. And all of our personal charity and volunteer service is vital. But to a great extent, we are often trying to fix problems that are being created anew every day.
If you and your organization are looking into cause marketing for the first time you probably have many questions. With so much information out there, its hard to know which resources to trust. To help you become more comfortable with the world of cause marketing, I’ve created a list of 50 of the most reliable books, blogs, organizations and media outlets that can help you out and get you pointed in the right direction.
To answer rising environmental concerns, many business have begun to use sustainability software to track their resource use. In theory, such software would allow corporations to analyze their usage and make better decisions by allowing them to understand the true cost of the raw materials they use and find places to cut back without hurting their bottom line. However, according to New York sustainability advisers Green Research, the current tracking solutions aren't up to the task, often allowing key details to slip through the cracks.
The most prominent crisis facing our planet today is the oil shortage. With China's drastic growth and our own continued reliance on fossil fuels, it doesn't take PhDs to predict the impending oil crunch. Similar pressures exist for each and every resource we use, including food, building materials and supplies for manufacturing.
In a recent BSR Poll, sixty-two percent of the business people surveyed cited sustainability integration as the single biggest challenge facing corporations today. Large companies tend to operate as individual, independent departments with entirely separate budgets; because of this, the data needed to create a sustainability plan is scattered throughout the company. Thus, the modeling software has to either analyze the information for each branch of the company separately, or compile all of the scattered data into one chart, which raises a whole host of other complications. The sheer complexity of this problem has so far thwarted programming efforts to break it down, which means that it is far too easy for software to garble information or even miss entire departments, so that there is no comprehensive view of the company's impact as a whole.
You're placing corporate executives on nonprofit boards?" exclaimed the senior program officer of a prominent and well endowed national foundation. He looked at me with horror. Then he spit out, "But they're Republicans!"
I’m curious. Of the nearly one million visitors anticipated in London for the summer 2012 Olympics, how many will insist on going green? And what does the epicenter of Englishness have waiting to greet the green traveler? As luck would have it, I’m able to schedule a brief London layover on a flight from Bali to New York. Let the pre-Games scouting begin.
As businesses become more transparent, so databases populated with the information that businesses now disclose are becoming more sophisticated and opening up wondrous possibilities for discovery, comparison, benchmarking and all sorts of interesting facts and figures compilations.
"The military has learned that when you seed an economy, people will put down their guns," says Connie Duckworth. "That’s why the Marines asked me to don 30 pounds of body armor to meet with them in Helmand Province in Afghanistan," where she had established Arzu Studio Hope, an artisanal rug manufacturer that employs 1,000 women, who in turn support 4,000 family members in Afghanistan.
CSR and Sustainability, while growing rapidly these days in corporate participation and individual awareness, can still be a tough topic to get across to general audiences. I’ve done my time, like many other practitioners, advocates, and professionals, talking until I hear the “I get it” from the interested but uninformed.
It’s no wonder, then, that a lot of us have taken to social media to spread the message of sustainability in order to reach as many people in one place as possible. All of the various social media platforms offer unique advantages in reaching people, but the fastest growing is Twitter.
In theory, Twitter is a simple tool: you put your news into a 140-character phrase (a ‘tweet’), push “send,” and the whole wonderful world of social media receives your news, and, hopefully, responds. Unfortunately, this is not always the case. Twitter is a micro-blogging site founded as a social network that is now embracing its true standing in the internet community as the fastest growing media service out there. That means the 250 million subscribers are using it for over 250 million different reasons with 250 million different goals.
Furthermore, on any given day, users push out over 170 million tweets. With this flood of information floating through computer screens and mobile devices everywhere, the best Twitter users have a split second to capture the eye of a wide range of readers, from the casual user who has a few minutes during lunch to check up on the latest news to the professional who spends his or her day trolling through endless amounts of stories, deals, gossip and endless weird (and often useless) facts.
So how do you engage CSR and sustainability stakeholders and potential stakeholders? Within that space, how can you stand out? There are thousands of theories out there, but the following tips are the most tried-and-true to help you to write the most useful and engaging CSR and Sustainability tweets possible.
Recently 3BLMedia/JustMeans launched JustMeans Insights ™, a data visualization platform for measuring, managing and comparing sustainability performance. The platform provides sustainability practitioners, media and investors with the ability to compare 100+ different environmental, social and governance (ESG) data points among peers and competitors.
How do you convey the profound experiences and needs of veterans returning from Iraq and Afghanistan, and do so in nine words on a poster, or a 30-second ad? That was the challenge facing Aaron Padin, head of art, and Drew Train, account director at marketing communications firm JWT New York, who led more than a dozen volunteers, including strategists, copywriters, photographers, and editors to create “
I was a guest at a recent presentation of the 2011 Cone Corporate Responsibility (CR) Opportunity Study and I was impressed by the scope and depth of the research. The study investigates CR across ten countries that combine to form the world’s leading GDPs as well as over half its population. It used more than 10,000 participants, and reached out to local experts from each country to create what may be the largest and most complete global corporate responsibility resource available. And while there are countless interesting statistics, none jumped out more to me more than those in the section on communication, or perhaps the disparity therein. Most notably, it would seem that despite all the news, studies, and research that point to social media as the tool for communications, this does not apply to communicating CR efforts. A paltry 7% of people globally prefer to get their CR news from social media. But if we dig deeper, it seems this number is not all that appears to be.
According to the study, 93% of global participants want to know what companies are doing. Yet, when given information, 71% are confused by the messages companies use to talk about their CR efforts and/or 89% believe companies only report the positive while withholding the negative. Finally, 91% - and remember, this is a representation of the entire world - also want their voices to be heard. To reduce these stats into simple terms: people want to know what CR efforts companies are undertaking, they don’t understand or doubt the information they hear about them, and they want to talk about it. In other words people want to hear from you, understand you, and talk to you.In its simplest form: people want to have a discussion about CR.
Given this these facts, the question then becomes: is there a cheap and effective way to have this discussion?