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Top 10 Corporate Responsibility Stories of 2010

It's been a big year for corporate responsibility. A huge oil spill, continued ructions in the financial sector, landmark decisions in the courts, and a new dawn for online companies around human rights issues. It is never easy to pick the most important stories of the year. Some get huge coverage simply because they feature big brand companies. Some hardly even scratch the public consciousness despite having major implications. In other cases, it can be difficult to determine accurately what their long-run significance will be.

But here in the Crane and Matten control room, we've put our heads together to come up with what we regards as the top 10 corporate responsibility stories of the year. These are the events that we think will have the most lasting impact on the field. But it was a hard choice - narrowly missing the cut were the 10 year anniversary of the Global Compact, the FIFA World Cup corruption scandal, Unilever's "Sustainable Living" plan, Apple's labour violations, Wal-Mart's latest announcements on sustainable agriculture, Jerome Kerviel's massive fine, and American Apparel's rollercoaster ride through 2010, among others. 

But, hey, not everyone can be a "winner". So if you think we're worng, or if we've missed off your biggest story of the year, do let us know. And while you're at it, take a moment to complete our poll on the right to help us find the top stories according to our readers.Here, though, is our top 10.

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Do we need a list of corporate responsibility lists?

As usual the fast approaching end of the year is bringing forward the typical slew of "best of" lists, though with a end-of-decade twist that is pushing the list-maniacs out there into overdrive. Of course there are the usual cultural lists - best album of the decade, best book of the year, best media moments, etc - but even in our own little world of corporate responsibility there has been a growing number of "best of" lists seeking to garner a little attention from the trend spotters out there.

For example, fresh in our inbox today was a notice about "the 100 ethics blogs every business student should read" put together by an outfit called onlinecourses.org. It's an eclectic mix with a tendency towards the more scholarly corners of the blogosphere. Some that it lists, like the "brain ethics" blog, or "mindhacks" sound kind of intriguing, and will take the intrepid business ethics reader quite far away from their usual stamping grounds. They even give us a mention, which I guess is why they told us about the list.

Another list, which came out a little earlier in the year, but is still generating quite a bit of attention is Chris Jarvis's "51 Great Sites for Corporate Social Responsibility and Sustainability". Chris is a fellow Torontonian who writes his own blog on corporate volunteering called Realizing Your Worth, and also published the top 51 (why 51 Chris?!) with the business magazine Fast Company. It's a great list of blogs, resource pages, and a top 10 'must-have sites on CSR' .

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So, what then is Socialism?

Among the things one can’t avoid noticing after living in North America for more than two years is the bizarre use of the ‘S-word’. It recently keeps popping up in the context of health care reform in the US but it also rears its allegedly ugly head in many other contexts.

Since the 1960s, most notably promoted by Ronald Reagan, the term ‘socialized medicine’ has been used as a scarecrow to denunciate any other approaches to healthcare than the private system the US has had in most places. Other systems, such as the Canadian or the British or the French, by being branded ‘socialist’ gave people the impression – as comedian Bill Maher put it recently – that ‘Stalin himself would stop by to use his iron fist for your prostrate exam’… And the campaign proved to be successful.

It is interesting to see how people in North America find it difficult to imagine that any other system of capitalism than theirs is necessarily ‘socialist’ or even ‘communist’. Some in the US even fear that Obama’s approach to saving the banking system or rescuing the car industry is a direct way to socialism.

We won’t get into the details of the differentiations – it’s after all the 101 of political philosophy. It is however a good time to bring this to our attention. After 30 years of what often has been derogatorily been dubbed ‘neo-liberalism’ or the ‘Washington Consensus’ we see now a shift in economic policies. In many countries of the globe governments – some more reluctant than others – have assumed a role which assigns business a wider role and responsibility in society than the one to shareholders only. And more broader yet, the US seems to be leading reforms of social and economic life which point to a more inclusive and socially balanced form of capitalism.

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Ethics pledges: If it's good enough for Harvard....

A few weeks ago we wrote about the growing phenomenon of ethics pledges at business schools, and its likely impact on avoiding the kinds of ethical problems involved in the current financial crisis. Several people have now been pointing us to a recent article in the New York Times on an Ethics Oath instigated at Harvard Business School. As a voluntary, student-led initiative, this is pretty much in line with the vogue for pledges in the US that we discussed in the earlier posting. That it has happened at Harvard, however, appears to be news to the NYT, presumably because this is about as deep into the mainstream MBA establishment as you can get. The logic here being: if it's good enough for Harvard, it'll probably be good enough for any self-respecting business school.

 

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