3BL stands for triple bottom line. It was a phrase coined by author John Elkington, founder of the CSR think tank and consultancy SustainAbility, and refers to the social, economic, and environmental impact that a company has on its stakeholders. The popular term “People, Planet, Profit” is often used to capture the values of 3BL organizations.

theCSRfeed is 3BL Media’s proprietary distribution. theCSRfeed carries our clients’ news and content and reaches millions of professionals, consumers, journalists and media points. A range of methods is used employing the very latest Web 3.0 technologies.  Some aspects of theCSRfeed include:  social networking sites, bookmarking, video and photo sharing, online communities, major news aggregators, opt-in email distributions lists, our affiliate network and much more.

Targeted media in newspapers, television, radio, magazines and online; CSR and Sustainability consultants actively working in ‘green business’; PR and communications professionals; the most respected CSR bloggers; social networks, communities, sharing, and bookmarking sites; 3BL Media's CSR Network of the most watched csr channels across the web; leading affiliate news and content distributors; and financial professionals.  Last but not least, you can even manage your own proprietary contact and distribution lists, social media networks, and feeds. We call our distribution, theCSRfeed.

3BL Media distributes news and content about corporate social responsibility, sustainability and cause marketing. These topics are also referred to as corporate citizenship or green business. Subjects include issues, trends, initiatives and activities that organizations are engaged in that are intended to help particular causes, the environment or society.

Anyone can subscribe to receive the news. To get theCSRfeed, simply subscribe using the link on the 3BL Media homepage. You will be sent a user name and password that lets you customize the type of content you would like to receive, the frequency of delivery and your preferred device such as your iPhone, Blackberry, email, or phone.

Many organizations feel most comfortable getting started with some of the most well known social media sites and platforms. Some examples of these include Facebook, LinkedIN, and Twitter. Feel free to take a look at 3BL’s communities on these websites. http://facebook.3blmedia.com, http://linkedin.3blmedia.com, http://twitter.com/theCSRfeed

You can customize what aspects of theCSRfeed you wish to use with each invididual piece of content that you upload for distribution.

A campaign is a way that organizations group news and content that is related to a specific cause, initiative, issue or event. Campaigns typically contain multiple news items and may include press releases, videos, blogs, photos and more. The campaign is one way that an organization can tell its story around a particular cause or initiative.

3BL Media is committed to supporting organizations’ triple bottom line initiative through effective communications. We have structured our pricing so that organizations can upload and distribute unlimited content for one low subscription fee. This pricing method means that organizations don’t have to compromise their communications around their corporate social responsibility, sustainability and cause marketing initiatives. Organizations choose the length of their subscription from three to twelve months or more. Most organizations find 3BL Media's pricing saves them hundreds or even thousands of dollars over traditional newswires and other distribution services.

3BL Media does not charge fees based on the type of content or level of distribution. Our fees are all inclusive regardless of whether you wish to distribute a single press release or blog or a full blown multimedia campaign with dozens of different pieces of content. You can distribute as much of any type of content that you want during your subscription period.

You select if you would like your news content to appear on social media, bookmarking, and sharing sites; only on 3BL Media’s social networking sites such as Facebook, Linked IN and Twitter; or limited to more traditional distribution.

If you have a relationship with the bloggers that we reach, it is up to you to contact them. We respect the privacy of the bloggers, journalists and everyone we reach and do not sell, rent, or provide any of our distribution lists.

Social media sites by their very nature invite engagement from different points of view. Most social networking sites allow you to respond and post comments to foster dialogue. Additionally, most sites allow users to flag ‘inappropriate content, comments, or other users’.  By using the powerful toolset provided by 3BL Media our clients have the opportunity to engage not just their supporters but also influence their critics and those still undecided or forming an opinion.

3BL Media does not direct bloggers, journalists, or other media points about what to write.

3BL Media would be happy to introduce you to writers and producers who can help your organization create content for distribution through 3BL Media’s communication management portal.

3BL Media also offers organizations the opportunity to promote their CSR activities, their culture, their community engagement and philanthropic activities through its Focus Series. Our team will conduct interviews with people at your organization and produce articles, podcasts, and/or videos, depending on need and specification, and distribute them through 3BL Media's various outreach methods.

3BL is a Triple Bottom Line company and as such participates in various social responsibility and philanthropic activities.

Reuters is a paid subscription service offered by Thomson Reuters. Subscribers to Reuters have access to Reuters Insider, their multimedia platform that carries 3BL Media’s content.

Although 3BL Media does reach the mainstream in addition to CSR-focused journalists, professionals, and consumers, we are primarily designed for corporate social responsibility, sustainability and cause marketing communications.

Produced every day at our own 3BL Media studio, the CSR Minute is your daily video digest of the most relevant CSR and Sustainability news.   Our team of 3BL Media researchers and correspondents tracks the global world of csr to bring you coverage of the most important happenings, initiatives, issues, trends - and of course, breaking news.   The CSR Minute can be seen daily on the 3BL Media CSR Network, Reuters Insider and at theCSRminute.com

There have been thousands of books and articles written about CSR, sustainability and the triple bottom line approach to business. Your best bet would be start with some Internet searches or to contact some of the trade organizations such as Business for Social Responsibility, CERES, or Boston College Center for Corporate Citizenship.