“360-Degree Billboard”: Crown Champions Beverage Can Circularity, Decorative and AR Credentials

By Radhika Sikaria

Jul 26, 2023 8:05 AM ET

Florian Combe (All image credits: Crown)

Decorative can design innovations that enhance — Crown is witnessing an increased interest in decorative can design innovations that enhance consumer engagement. All image credits: Crown

Printing technology in warehouse — Variable printing technology allows up to 24 different design variations to be printed in a single run. All image credits: Crown

Kristal Kola cans — Kristal Kola launched the Turkish market’s first spring water in cans, with sustainability messaging printed in Turkish and English on the can. All image credits: Crown

Originally published on Packaging sites

Beverage cans are the most sustainable drink packaging format on the market, claims Florian Combe, new product development and graphics manager at Crown Bevcan EMEA. We discuss the current beverage industry trends and challenges with Combe, exploring metal cans’ green credentials.

Aluminum is hailed for its infinite recyclability. “This places the beverage can at the center of the circular economy and as the most environmentally friendly option for consumers,” says Combe.

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“360-Degree Billboard”: Crown Champions Beverage Can Circularity, Decorative and AR Credentials

By Radhika Sikaria

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