New Balance Shows Off its Stars and Stripes in New Video Campaign
Jul 9, 2013 1:45 PM ET
Originally published on Brand Channel
Posted by Mark J. Miller
To celebrate America’s 237th birthday, New Balance has a creative new series of online videos that very clearly drive home the fact that it is the only athletic-shoe manufacturer that actually makes many of its shoes in America.
The videos on the brand’s website and YouTube channel feature New Balance’s US factory workers competing against the supposed US factory workers of its competitors in such events as hot-dog eating, table tennis, air hockey, and one-on-none basketball. Since its competitors don’t actually have any US factory workers, New Balance crushes everyone in its path.
