The North Face Will Pay You to Recycle Your Clothes

Feb 25, 2013 11:00 AM ET
Campaign: CSR Blogs

HARRY STEVENS

The North Face, the world's largest outdoor clothing company, has announced a new recycling program designed to reduce the amount of clothing and footwear the goes to landfills. The program, called "Clothes the Loop," will be executed in partnership with I:CO (short for I:Collect), a company that collects, sorts and repurposes used shoes and textiles.

The North Face has placed specially marked collection bins in 10 of its retail stories, including in Chicago, New York and San Francisco. In order to maximize the impact of the program, The North Face will accept used apparel and footwear from any brand, regardless of condition. Customers who contribute to the bins will receive a voucher that can be redeemed for $10 off a purchase from one of the company's stores.

"We've always been dedicated to building products that last, backed by a lifetime warranty, allowing people to depend on our products and minimize the need to buy more," said Adam Mott, The North Face Corporate Sustainability Manager.

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Harry Stevens is a freelance reporter covering climate change, corporate social responsibility, social enterprise, and sustainable finance. Harry has contributed to several media outlets, including Justmeans, GreenBiz, SocialEarth, and Sustainablog. You can follow Harry on Twitter: @Harry_Stevens