7,000 Kids Run for Their Health at ING KiDS ROCK Nashville
7,000 Kids Run for Their Health at ING KiDS ROCK Nashville
- ING Run For Something Better® promotes kids fitness, fights childhood obesity
- Sold-out kids race Saturday, April 27, at LP Field
- Olympians Rod Dixon and Jim Ryun to encourage, motivate children on race day
CAMPAIGN: ING Run For Something Better®
(3BL Media) Nashville, TN – April 24, 2012 – For more than a decade, ING KiDS ROCK Nashville has been introducing children to the thrill of the start line, the excitement of the finish line and the pride of accomplishment as they complete their very own marathon. In its 11th year, the event returns with an unprecedented turnout, showing more than 7,000 kids; that’s an increase of more than 2,000 kids from 2011 who are learning running can actually be fun.
On Friday, April 27, children in grades K-7 will participate in ING KiDS ROCK Nashville, a one-mile, non-timed, non-competitive, “fun run” to combat childhood obesity. The sold-out event begins at 5 p.m. at LP Field, home of the Tennessee Titans.
The kids in the ING KiDS ROCK program become “marathon finishers” by completing 25.2 miles of a 26.2-mile marathon at their own pace in the weeks before the event with guidance from parents or teachers using the Official ING Run For Something Better® Training Guide. The training program also includes tips to help the young athletes start and maintain an overall healthy and active lifestyle.
Children can run their miles anywhere or whenever they want, such as at home, during recess at school or soccer practice. They keep track of their mileage based on the honor system with supervision from a parent, teacher or facilitator. The final mile will be completed on race day and finishers will receive a medal and goodies to commemorate the accomplishment.
ING KiDS ROCK is supported by ING Run For Something Better, ING’s charity that champions running and fitness programs in schools across the country.
“As the official charity of ING KiDS ROCK, the ING Run For Something Better program is helping kids learn about adopting healthier lifestyles as a way to combat childhood obesity,” said Rhonda Mims, president of the ING Foundation and senior vice president, ING U.S.’s Office of Corporate Responsibility. “ING KiDS ROCK is a great way for kids to achieve a sense of accomplishment for their discipline leading up to the event, and we hope they continue running for years to come.”
Coming out to cheer on the participants will be kids fitness advocate Rod Dixon, an Olympic medalist and winner of the 1983 New York City Marathon. Jim Ryun, Olympic medalist, world-record holder and former congressman will also cheer on the kids as they cross the finish line.
“A love of physical fitness starts early and truly sets kids up for success in life on many levels,” said Dixon. “Running isn’t about punishment — it should be about having fun, getting outside and learning that being healthy feels great. At ING KiDS ROCK, we encourage an environment where kids cross the finish line with a smile on their faces and everyone is a winner.”
For more information, please visit INGKiDSROCK.com. ING KiDS ROCK Nashville takes place in conjunction with the St. Jude Country Music Marathon & ½ Marathon presented by Nissan, which takes place Saturday, April 28.
ING KiDS ROCK aligns with First Lady Michelle Obama’s “Let’s Move!” initiative, and the program is teaming up with The President’s Challenge to reach as many kids as possible across the nation. The President’s Challenge promotes physical activity that is fun and that you can do on your own, with friends or with family members. Participants in ING KiDS ROCK can earn awards for staying active and track progress along with other kids across the country.
ING U.S. constitutes the U.S.-based retirement, insurance and investment management operations of Dutch-based ING Groep N.V. (NYSE: ING). In the U.S., the ING family of companies offers a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, institutional investment management, annuities, employee benefits and financial planning. ING holds top-tier rankings in key U.S. markets and serves approximately 15 million customers across the nation. For more information, visit http://ing.us.
About ING Run For Something Better
ING Run For Something Better® helps fund school-based running programs in an effort to combat childhood obesity before it ever begins. Linked to ING’s commitment to education, the program helps introduce kids to the benefits of sport, a habit of physical fitness and a healthy lifestyle. Nationally, ING U.S. has committed more than $2.75 million to fund grants and school-based running programs through ING Run For Something Better. Since 2006, more than $1 million has also been raised by individual donors through a special charitable fund that encourages others to support the cause through their own contributions. When someone donates $10 or more to ING Run For Something Better, ING will recognize their contribution by giving them a special pair of orange shoelaces to wear showing that they are “tied” to supporting kids fitness. All of the net proceeds go to the ING Run For Something Better fitness programs. For more information about the orange laces, go to orangelaces.com.
About ING KiDS ROCK Nashville
ING KiDS ROCK Nashville is a cumulative marathon program capped by a non-competitive, non-timed one-mile fun run for kids grades K-7. As participants in the ING KiDS ROCK program, young athletes become marathon finishers by completing 25.2 miles of a marathon at their own pace with guidance from parents or teachers. T he event aims to motivate children to live a healthy lifestyle. They can learn early on that running can be fun and goals can be attainable. On Friday, April 27, all participants will meet to run one mile together. Each participant will run or walk one mile, cross the finish line and receive a finisher’s medal and goodies to commemorate the accomplishment. More information is available at: INGKiDSROCK.com