The Aviva Community Fund - A Case Study

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The Aviva Community Fund - A Case Study

Paul Fletcher, Senior Vice-President, Marketing, Aviva Canada Inc.
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Discover how the Aviva Community Fund used #social #media to change Canada for the better. http://3bl.me/ey2wgb #csr #sustainability #CSRSM

Summary

TOPIC: Case Study: Aviva Community Fund
Plenary Session 6 at CSR and Social Media 2010
WHEN: Thursday, May 13, 2010, 2:30 pm
WHERE: Toronto
Priority Code: 3BL1

Featuring:
Paul Fletcher, Senior Vice-President, Marketing, Aviva Canada Inc.

Aviva Canada launched a competition to find innovative ideas that would change Canada for the better in 2009, and offered $500,000 to make them happen. Centred on an online portal and supported by Facebook and YouTube, entrants were encouraged to submit ideas and upload photos, images, and videos to help describe their idea and attract votes to their cause.

Canadians were invited to vote on the 2,000 ideas submitted, with the most popular entries qualified for funding. Aviva also ensured that other great ideas also received the financial and practical help they needed to get off the ground.

Hear more about the success of this program, the lessons learned, and how Aviva departments worked together to create this unique forum where individuals could come together to make a difference.

For more information on this session, or to see a copy of the full agenda, please visit our web site, or contact Joel Elliott at elliott@conferenceboard.ca. Please quote priority code 3BL1 when registering.

CBC6474

Friday, May 7, 2010 - 9:00am

CAMPAIGN: CSR and Social Media 2010

CONTENT: summary

Contact

Joel Elliott
The Conference Board of Canada
http://www.conferenceboard.ca/conf/10-0114/default.aspx
http://twitter.com/confboardofcda
Keywords: Aviva | Aviva community fund | CSR | Canada | Paul Fletcher | Social Media | aviva canada | conference board of canada

CAMPAIGN: CSR and Social Media 2010

CONTENT: summary

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