Have you developed a love-hate relationship with the term "being more strategic"? Many corporate community involvement professionals are increasingly tasked with creating strategic charitable initiatives that align with business priorities and deliver benefits to communities and employees.  But how many of you have encountered hurdles along the journey? Join us for this valuable session where we'll share practical tips and examples that will help you navigate your way through a strategic planning process. The goal is to find the sweet spot for your giving as well as explore ways to align your employee engagement to those key ‘strategic’ initiatives.

Cori Cunningham of Changing Our World and Brandon Tidwell of FedEx will provide insights on how to establish strategic philanthropy programs and tactical ways to activate employees around them. We’ll focus our discussion on trends in the field as well as tell the story through the lens of EarthSmart Outreach, a cross-enterprise effort at FedEx to invest in charitable programs that align with the company’s environmental strategy.

Cori is a Senior Managing Director at Changing Our World, a consulting firm dedicated to philanthropy.  She leads the firm’s Corporate Social Engagement practice, helping corporations and brands develop and implement community engagement strategies that support both their business, and the communities they serve.  Brandon Tidwell is a Program Advisor within Global Citizenship at FedEx Services, and current manager of EarthSmart Outreach.

Best Practice Network Webinars are free, hour-long events.

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