Beyond the Social Media Basics: Sustainability Communications on YouTube

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Beyond the Social Media Basics: Sustainability Communications on YouTube

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Beyond the Social Media Basics: Sustainability Communications on YouTube http://bit.ly/wufr7F by @TaigaCompany #sustainability
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Wednesday, March 21, 2012 - 11:00am
 
Nearly every business is on Facebook and Twitter, but other social media platforms are often overlooked as a means to communicate business sustainability initiatives, reporting, and successes.  
 
Exploring the benefits of using YouTube for sustainability related content, the post, CSR on YouTube – Why Web Video Needs to Be Part of Your Social Strategy, shares, "there are many ways that sustainability enthusiasts use online video, and if you’re not on YouTube already, you’re missing a big part of the conversation. Industry professionals highlight corporate sustainability programs.  Consumers upload product reviews and search for eco-friendly how-tos and DIYs.  And while there is one hour of video uploaded to YouTube every second, there’s still much less competition for strategic keywords. On Google, for example, the term “Sustainability Consultant” returns 1.86 million web pages, but only 9,000 video hits. Similarly, “Corporate Social Responsibility” returns 130 million web pages, but only 230 thousand videos. The bottom line is, online video is the easiest way to be competitive in search." Click here to continue reading Beyond the Social Media Basics: Sustainability Communications on YouTube.
 
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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