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Branding Technology as a Sustainability Solution
Communications4Good
Keywords: Brands | GreenNet | Sustainability | Technology | cleantech | environment
Branding Technology as a Sustainability Solution
Blog by Sandy Skees, CEO at Communications4Good
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Brands small and large that trust & have the courage 2 communicate their interior purpose will be players who lead. http://3bl.me/2pe29s
Blog
Friday, June 4, 2010 - 5:00am
Can technology save the world?
Most of the biggest brands think they can.
Yet, as small upstarts start getting real traction with innovation, they are faced with the challenge of building strong brands as big players change the products, services and business models they offer to the marketplace.
As a center of innovation, Silicon Valley is an ideal place to gather and review its own technological prowess in addressing climate change, resource depletion, soaring energy needs, and the integration of policy and business in deploying massive scale solutions.
Sandy Skees is CEO at Communications4Good, a triple bottom line communications/PR agency working with entrepreneurs, corporations, and NGOS to build critical stakeholder engagement that is relevant, authentic and transparent. The resulting accessible, inspirational and shareable narrative -- with a compelling back-story -- increases support, encourages advocacy and ensures success.
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