Building GE's Ecomagination 'ecosystem' (Q & A)

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Building GE's Ecomagination 'ecosystem' (Q & A)

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#GE generated $70 billion from #ecomagination-tagged products in five years. http://3bl.me/f42xv5

Summary

GE has generated $70 billion from ecomagination-tagged products in only five years, which includes everything from wind turbines to hybrid locomotives to electric car charging ports. The ecomagination initiative notes the rising competition for natural resources, which will drive demand for renewable energy and goods that improve energy and water efficiency. Here, Mark Vachon, vice president of ecomagination at GE, discusses the initiative and how it is evolving. 

Monday, May 23, 2011 - 8:30am

CAMPAIGN: Energy at GE

CONTENT: Blog

BOSTON--In one respect, green-tech companies are realizing what IT manufacturers did many years ago: just selling a box will only go so far. To get a high volume of products sold, technology suppliers need to combine hardware with software and with consulting services to solve a problem. This idea of developing a "solution" around energy-related gear is high on the mind of Mark Vachon, vice president of Ecomagination at General Electric. To do that, there needs to be an "ecosystem," or network, of partners who can pull the various pieces together.

 To read the interview with the Vice President of Ecomagination, March Vachon, click here.  
 
 
About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
 
Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
 
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Keywords: Technology | Ecomagination | Energy | GE | IT manufacturer | IT solutions | Mark Vachon | Technology | climate change solutions | environtmentally friendly products

CAMPAIGN: Energy at GE

CONTENT: Blog