Building Strategic Partnerships for Social Responsibility

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Building Strategic Partnerships for Social Responsibility

A two day executive development program
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Learn about how to build better social responsibility partnerships at the Queen's School of Business: http://business.queensu.ca/execdev/pro
Thursday, August 27, 2009 - 3:54pm

CONTENT: Press Release

(3BLMedia/theCSRfeed) Toronto, Ontario — August 27, 2009:  Toronto-based Impakt Corporation has developed a new two day executive development program with Queen’s School of Business called Building Strategic Partnerships for Social Responsibility.
 
Economic events over the past year have crystallized the need for corporations to demonstrate a sense of social purpose. For many corporations, partnerships with non-profit organizations are the most visible aspect of their social responsibility initiatives. However, building and leveraging partnerships with non-profits can be very challenging and must be approached within the context of social responsibility strategy.
 
This innovative program will help general managers, social responsibility managers and committee members, senior marketing managers, public relations managers, and public policy officials to improve the performance of their strategic partnerships with non-profit organizations. According to Dr. Tina Dacin, Professor of Strategy and Organizations, Queen’s School of Business, "Successful collaboration is at the very heart of delivering social impact. This program is cutting-edge and innovative, providing participants a valuable toolkit for partnering in the social responsibility space." Specific benefits for participants include:

    * Understanding the role of social responsibility in forging a corporate or brand image
    * Choosing the right non-profit partner
    * Establishing open and effective communication with non-profit organizations
    * Defining clear objectives and strategy for partnership

The session leaders for the program will be Dr. Jay Handelman, Professor of Marketing, Queen’s School of Business, Dr. Tina Dacin, Professor of Strategy and Organizations, Queen’s School of Business, and Paul Klein, President of Impakt.
 
“I’m really pleased to be collaborating with Queen’s School of Business”, says Paul Klein, President of Impakt. “I think the most valuable aspect of this program is the combination of academic and practical learning that we’ve built into the classroom seminars and case studies.”
 
For more information and to register call 1-888-393-2338 or visit Queen’s Executive Development Centre.
 
About Queen’s School of Business: Queen's School of Business is one of the world's premier business schools - renowned for exceptional programs, outstanding faculty and research, and the quality of its graduates. Canadian executives regard Queen's as Canada's most innovative business school, offering students academic excellence and a superior overall experience. Queen's School of Business - where Canada's first Commerce program was launched in 1919 - is located at Queen's University in Kingston, Ontario. The School also delivers programs at locations across Canada, as well in the U.S. and the United Arab Emirates.

About Impakt: Impakt helps corporations and non-profit organizations improve the performance of community investments. Impakt has helped corporations including BC Hydro, De Beers, Hain-Celestial, Hydro Ottawa, McKesson, National Bank, Petro-Canada, Pfizer, RONA, Staples Business Depot and 3M to improve this important aspect of their business. Impakt has also helped non-profit organizations including the Kidney Foundation of Canada, Ontario Veterinary College, and Toronto’s Ronald McDonald House to increase profile and revenue through partnerships with corporations.
 

Keywords: Employee Engagement | Impakt corporation | Paul Klein | Queen's School of Business | corporate social responsability | executive development | learning | marketing | public policy | public relations

CONTENT: Press Release