Burton Snowboards & Mountain Dew Announce New Sustainability Partnership and Launch T-Shirts Made from Recycled Bottles

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Burton Snowboards & Mountain Dew Announce New Sustainability Partnership and Launch T-Shirts Made from Recycled Bottles

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.@mtn_dew & @burtonsnowboard announce new sustainability partnership, launch t-shirts made from recycled bottles http://3bl.me/2ndhpd

Summary

Mountain Dew has teamed up with Burton Snowboards to create fabrics from recycled materials in an effort to improve sustainability in apparel. Key products in Burton's 2012 and 2013 season will incorporate these sustainable fabrics, and the first of these - a hand-crafted line of t-shirts - has just been released.

Wednesday, November 30, 2011 - 8:30am

CAMPAIGN: PepsiCo Environmental Sustainability (Archived Campaign)

CONTENT: Press Release

(3BL Media / theCSRfeed) Burlington, VT - November 30, 2011 - Burton Snowboards and Mountain Dew today announced a new partnership focused on improving sustainability in apparel and outerwear. Specifically, for the 2012 and 2013 product seasons, the two brands are working together to change the way outerwear and apparel are made, by creating sustainable fabrics out of recycled plastic bottles and implementing this material into key products within the Burton line.

The first round of products from this partnership was released today and features a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton. Part of Burton's Green Mountain Project, which is a line of products created with an eco-influence, the limited edition Burton x Mountain Dew tees include three styles, 'Apparatus', 'Flake', and 'Chairway to Heaven'. Inspired by a Rube Goldberg drawing, the 'Apparatus' style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are 'snowing' down into the shape of Burton's classic mountain logo. The 'Flake' model has a simple, bold hand-drawn snowflake with the word 'Burton' etched in the center. Finally, the 'Chairway to Heaven' tee features a drawing of an empty chairlift intended to depict the peace of the mountains and how much snowboarders depend on nature for their sport. Each t-shirt retails for $27, and the series is available beginning today exclusively at Burton US Flagship stores.

To read the full article, click here.

About PepsiCo 
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit 
www.pepsico.com.

PEPSI19180

 

Contact

PepsiCo
http://www.pepsico.com
Keywords: Responsible Production & Consumption | Pepsico | Recycling | Sustainability | apparel | burton snowboards | danny davis | mountain dew | snowboarding | t-shirts

CAMPAIGN: PepsiCo Environmental Sustainability (Archived Campaign)

CONTENT: Press Release

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