Business Sustainability: How Do You Compare?

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Business Sustainability: How Do You Compare?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Business #Sustainability: How Do You Compare? http://3bl.me/836bnn by @TaigaCompany
Monday, July 5, 2010 - 2:07pm

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A common misconception by many organizations is that a company has to offer a green product or service to reap the benefits from a business sustainability mindset or culture. Not true!  In fact, many of the great sustainability-focused companies in the world do not necessarily offer any “green” products or services; yet they still see tremendous value in applied sustainability concepts or overarching business sustainability programs. 

In our daily interactions with businesses as a sustainability consultant, it is routine for corporate leaders to comment about how ‘green’ they believe a company to be or inquire about how they compare to others.  Our side of this conversation rarely focuses exclusively on the end-product.   At Taiga Company, we view there to be a clear distinction between a “green” product or service offering and a sustainable company.
 
For many, the definition of ‘greenness’ is largely dependent on an outward projection of the business rather than its internal workings.  While offering ‘green’ products and services is one path, we tend to include the entirety of business in the conversation by asking:  click here to continue reading.
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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Keywords: Business Sustainability | competition | operations | stakeholders

CONTENT: Blog

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