Buying Our Way to Salvation

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Buying Our Way to Salvation

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Where the bottom line meets social good: institutionalizing responsible business & how @CSRHUB lays the groundwork #csr http://bit.ly/ehhbtR

Summary

Our nation is obsessed with consumption, flooding highways, malls and superstores throughout the holiday season, each corporation vying for the biggest piece of the pie. This fixation with the bottom line poses a serious obstacle to companies trying to maximize not just their profits, but their contribution to social good. How can we institutionalize not just good business, but good deeds?

Friday, December 10, 2010 - 2:45pm

CONTENT: Blog

 by Stephen Filler

Friday November 26th was “Buy Nothing Day”, an International Day of protest against consumerism led by Adbusters magazine, which describes it as, “[a] sudden unexpected moment of truth, a mass reversal of perspective, a global mindshift – from which the corporate/consumerist forces never fully recover.”

In spite of the organizer’s claims that it is “sudden” and “unexpected,” Buy Nothing Day was, in fact, scheduled to coincide with “Black Friday”— the Friday after Thanksgiving traditionally set to kick off the Christmas shopping season and perhaps, this year especially, save the economy from its doldrums. I daresay that the winner this year was Black Friday, since presumably most readers haven’t even heard of Buy Nothing Day and, anecdotally at least, people were buying. A friend on Facebook reported on a “Black Friday Traffic Jam” from the Hudson Valley:

“Last night taking late bus back from NYC after splendid day with sons and their friends and wonderful meal, the traffic was backed up 5 miles in every direction from Woodbury Commons trying to get to their midnight to midnight Black Friday sales... it was unbelievable. Talk about shop till you drop. Visa and Master Card are raking it in in the Northeast today.”

Although CSRHUB’s founders believe that business must be part of the solution, CSRHUB is more aligned with the forces of Buy Nothing Day than with Black Friday. As stated on CSRHUB’s “About Us’ page, the CSRHUB founders believe that business can be:

“an agent of positive social change. We believe that providing these corporate [ratings on environmental, social and governance performance] will increase the transparency . . . and encourage critical discussions of how companies treat their employees, impact the environment, adjust their carbon footprint, act in their community, provide innovative products and services for sustainable development, and govern themselves.”

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Stephen Filler is a CSRHUB Cofounder and Advisor. An intellectual property attorney, he is the Director of Business Development for Prism Solar Technologies, Inc., a solar photovoltaic module manufacturer. He has provided legal services to and served on the boards of sustainable, environmental and renewable energy businesses, technology and media companies, non-profit organizations and trade associations. Stephen serves on the Boards of NY Sloop Clearwater, NY Solar Energy Association, Sustainable Hudson Valley Business Network. He received his JD from Boston University Law School.

About CSRHUB

CSRHUB gives consumers access to more than 80 sources of CSR information. The largest contribution of data comes from aggregating five of the eight leading SRI research firms. The CSRHUB database also aggregates information from publishers, NGOs, and three government agencies. Using a proprietary system for mapping and normalizing this broad range of information, CSRHUB provides consistent ratings on over 5,000 companies in North America, Europe and Asia.

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Keywords: Buy Nothing Day | CSRHUB | Triple Bottom Line | black friday | consumption | responsible business

CONTENT: Blog