CBSR Blog: Developing a Corporate Community Involvement Strategy

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CBSR Blog: Developing a Corporate Community Involvement Strategy

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Wednesday, May 16, 2012 - 1:00pm

CBSR Blog: Developing a Corporate Community Involvement Strategy

By: Blake Connoy

On April 26th Canadian Business for Social Responsibility (CBSR) hosted a webinar focused on helping companies develop corporate community involvement strategies.This blog will act as a highlight of the learning objectives and key agenda items.

We set the stage by identifying the following learning objectives:

  1. Learn how to develop a corporate community involvement strategy that integrates organizational culture, competencies and assets, community and employee interests, and core business strategy to deliver social and business impacts over the long-term.
  2. Understand the relationship between brand impact and local discretion when determining the corporate community involvement model that works best for your organization.
  3. Understand what questions you need to answer to determine the intersection between business priorities, organizational assets and stakeholder expectations.

CLICK HERE TO READ THE FULL BLOG POST

 

About the Author

Blake Connoy - CSR Advisor, CBSR

Based in the Toronto office, Blake Connoy advises financial services organizations. Focusing on strategy, Blake works with companies to integrate their organizational culture, competencies and assets, community and employee interests, and core business strategy to deliver social, environmental and business impacts over the long-term.

Whether facilitating stakeholder sessions, conducting industry benchmarking, synthesizing key findings, developing improvement and implementation roadmaps, or presenting to senior leadership, Blake is passionate about improving business performance through social and environmental mechanisms – ultimately creating shared value!

Prior to joining CBSR, Blake was the Principal of InterSector, a consultancy that helps public, private and non-profit sector organizations to strategically partner, collaborate and plan to do their socially-minded initiatives.  Before that, Blake consulted for Deloitte & Touche LLP, working with Canada’s banks, insurance firms and government agencies in the areas of strategy, governance and risk management.
 
Blake is an avid volunteer with United Way Toronto, Framework Foundation (Timeraiser), Greater Toronto CivicAction Alliance (Emerging Leaders Network), Evergreen Brick Works, and Engineers Without Borders Canada.  Blake holds a Bachelor of Engineering Science and a Technological Entrepreneurship Certificate from the University of Western Ontario.

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Attend the next CBSR Webinar:

GlobeScan Radar Report: Making Sense of How the World Sees the World

Join CBSR partner GlobeScan for an informative and interactive presentation of the annual Radar Research Program findings. GlobeScan has been conducting the Radar Research for more than a decade, providing insights into changing public expectations and opinions of the corporate sustainability agenda.

Learn more and register!