CSR is Dead, Long Live Social Enterprise

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CSR is Dead, Long Live Social Enterprise

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Read the article "CSR is dead, long live social enterprise." http://3bl.me/ybsvke

Summary

CSR has been judged as a mere marketing tool in order to gain greater market share and attract shareholders and employees. This article explores how many organizations are making CSR efforts as a reaction to the issues they face. The author also importantly notes companies that have made positive impacts on society, including stating how GE has delivered profound positive social impacts, raising people's quality of life, improving healthcare and helping to develop basic hygiene standards.

Tuesday, August 23, 2011 - 2:00pm

CONTENT: Blog

Corporate social responsibility (CSR) has been around as a term since the 60s but it really came to prominence in the last decade when large multinationals began to adopt the phrase to demonstrate that they were serious about delivering a positive social impact on the communities in which they operated.

Some cynics felt that CSR was simply a marketing exercise, an attempt to reassure employees, garner consumer favour and stave off government regulation. Other more hawkish economists such as Milton Friedman were uncomfortable with the notion that companies had any moral obligation to society, famously stating "the social responsibility of business is to increase its profits."
 
 
About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
 
Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
 
GE16198
Keywords: Business & Trade | CSR | Corporate Social Responsibility | GE | General Electric | marketing

CONTENT: Blog