(3BLMedia/theCSRfeed) Northampton, MA - February 8, 2009 - 3BL Media, the experts in Corporate Social Responsibility (CSR), sustainability and cause marketing communications, today announced that Fabian Pattberg, a widely-respected CSR expert and blogger, will be a founding member of their editorial team for the launch of 3BL TV (Triple Bottom Line TV), a Web video channel scheduled to debut this month. 

Fabian began working in the CSR field with Futerra Sustainability Communications, having completed a Masters of Science Degree in International Business and Intercultural Management at the Copenhagen Business School. He moved on to become Standards Advisor for AccountAbility London, where he worked on the AA1000 Assurance Standard, including the Stakeholder Engagement Standard and Manual. At E.ON UK he was responsible for the company’s CSR reporting program, including company-wide stakeholder engagement, content identification, content creation, project management and design. He also participated in the development of the E.ON group-wide CSR strategy. Currently Fabian works as a CSR and sustainability expert advising companies on CSR strategies and appropriate social media communication. More information about Fabian can be found at FabianPattberg.com.
 
Based in the UK, Fabian will provide a unique international perspective to 3BL TV’s coverage by producing engaging and interesting content that helps people make sense of the world in relation to sustainability and CSR, while advancing the recognition of these topics across the globe.
 
Segments will include news focusing on sustainability and CSR; interviews with practitioners and other experts in the field; coverage of conferences and events in the U.K. and Europe; and think-pieces intended to make sense of current sustainability and CSR trends, while providing insight and context.
 
“Video is the means to connect to people around the world in a totally different way with regard to sustainability and CSR,” Fabian commented. “3BL Media has realized this and is helping to promote these topics by providing the platform for the next stage of the global sustainability and CSR movement. As such, 3BL Media is a true future-oriented business with a focus on helping organizations to further discover their soul and communicate this the best way.”
 
“Fabian’s voice is one of the most authoritative to be heard globally on all things CSR,” said John Howell, Editorial Director, 3BL Media. “He brings a valuable international perspective to 3BL TV.” 
 
About 3BL Media
3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media defines, builds and refines the tools and methods necessary to help organizations communicate their commitment to the Triple Bottom Line in the way stakeholders want and need to know. For additional information, please visit:
 
http://3blmedia.com
http://twitter.com/3BLMedia
http://facebook.3blmedia.com
http://linkedin.3blmedia.com
 
#          #          #
 
Press Contact:
Steven Wright-Mark
Schwartz Public Relations
steven@schwartzpr.com
212-677-8700 ext. 29
http://twitter.com/SchwartzPRnyc
 
3BL Media Contact:
John Howell
jhowell@3blmedia.com
866-508-0993 x113