CSR Minute: AEG & Reverb Team Up to Green Concerts and Live Events; Tetra Pak & Veolia Environmental Services Join for Recycling Campaign

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CSR Minute: AEG & Reverb Team Up to Green Concerts and Live Events; Tetra Pak & Veolia Environmental Services Join for Recycling Campaign

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Wednesday, April 20, 2011 - 9:22am

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AEG and Reverb have teamed up to work together on research and education to reduce the environmental footprint of music events. AEG, presenters of sports and entertainment events, and Reverb, a nonprofit that provides greening programs for the music industry, will work together to quantify the environmental impact of live concerts. They will also develop resources to educate tour managers and producers about more sustainable operations.

Tetra Pak U.K. has joined a sustainability advertising campaign managed by Veolia Environmental Services. Products in Tetra Pak packages are carrying ads throughout the Borough of Tower Hamlets in East London that encourage more recycling. The campaign informs borough residents, many of whom are Bangladeshi, that Tetra Pak cartons are fully recyclable.

For more information on these and other stories, go to thecsrminute.com

Video source: CSR Minute: AEG & Reverb Team Up to Green Concerts and Live Events; Tetra Pak & Veolia Environmental Services Join for Recycling Campaign

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CONTENT: Press Release