CSR Minute: BBMG Releases "New Consumer" Report; National Eagle Leadership Institute Opens NELI Award Nominations

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CSR Minute: BBMG Releases "New Consumer" Report; National Eagle Leadership Institute Opens NELI Award Nominations

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Friday, April 8, 2011 - 9:59am

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BBMG, the brand innovation firm, has released a report on conscious consumers, those looking to “purchase with a purpose.” Based on weekly surveys over the last year of 1,200 screened members of The Collective, an online community, the report defines a “New Consumer” model.  BBMG says the New Consumer represents 30 percent of the U.S. market, 70 million adults defined less by demographics than shared values. New Consumers bridge the gap between hardcore green and more mainstream consumers, and list health and safety, honesty, and convenience as the core values that support their purchasing decisions.

The National Eagle Leadership Institute has opened nominations for its NELI Award that recognizes leadership in corporate social responsibility and community engagement. The award will be given to organizations that “think forward” in CSR while cultivating strong communities. Companies submitting nominations must demonstrate leadership in one of three categories: Community Partnership and Engagement; Diversity and Inclusion; or Recognition, Recruitment, and Retention. The winners will be announced at NELI’s 19th Annual Leadership Summit on November 3rd.

For more information on these and other stories, go to thecsrminute.com

Video source: CSR Minute: BBMG Releases "New Consumer" Report; National Eagle Leadership Institute Opens NELI Award Nominations

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CONTENT: Press Release