CSR Minute: Barkley Study Looks at Cause Marketing for the Millennial Generation; Warren Wilson College Scores in Sierra Magazine's "Greenest Colleges"

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CSR Minute: Barkley Study Looks at Cause Marketing for the Millennial Generation; Warren Wilson College Scores in Sierra Magazine's "Greenest Colleges"

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Summary

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Monday, August 29, 2011 - 12:40pm

CONTENT: Press Release

Barkley, an independent marketing agency, has released findings from a study of the Millennial Generation. Based on a survey of more than 5,000 respondents and 4 million data points, the study provides insights on a range of digital and social media habits of American Millennials. Among its conclusions are a greater awareness of cause marketing campaigns, such as Dove’s Campaign for Real Beauty and Gap RED. The survey was conducted in partnership with the Service Management Group and the Boston Consulting Group.

Warren Wilson College in North Carolina has been ranked number four among the top 100 greenest colleges by Sierra magazine. The private, 900-student school was cited for its vegetarian and vegan cafeteria; the EcoDorm, the first platinum LEED certified residence hall in the country; and its commitment to wind power. Warren Wilson College raised its ranking from number 14 in last year’s survey.

For more information on these and other stories, go to thecsrminute.com

Video source: CSR Minute: Barkley Study Looks at Cause Marketing for the Millennial Generation; Warren Wilson College Scores in Sierra Magazine's "Greenest Colleges"

Keywords: 3bl Media | Boston Consulting Group | CSR | CSR Minute | Corporate Social Responsibility | LEED | Social Media | Sustainability | cause marketing | news

CONTENT: Press Release