CSR Minute: Conrad Hilton Foundation Pledges $50M for Clean Water Projects; Cone Green Gap Trend Tracker Report Says "Green" Needs Definition

Primary tabs

CSR Minute: Conrad Hilton Foundation Pledges $50M for Clean Water Projects; Cone Green Gap Trend Tracker Report Says "Green" Needs Definition

tweet me:
CSR Minute: Conrad Hilton Foundation Pledges $50M for Clean Water Projects; Cone Green Gap Trend Tracker Report http://3bl.me/dx4pwp

Multimedia from this Release

Summary

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Wednesday, March 30, 2011 - 4:05am

CAMPAIGN: The CSR Minute

CONTENT: Press Release

The Conrad Hilton Foundation has pledged $50 million dollars for clean water projects in Africa, Mexico, and India. The funds will go to organizations that develop water and sanitation infrastructure, and educate communities about the disease risks from unsafe drinking water. Organizations receiving support include WaterAid America, World Vision, and Water.org, a charity co-founded by actor Matt Damon.

The so-called “green gap” continues, according to the 2011 Cone Green Gap Trend Tracker report. 97 percent of those surveyed believe they know what common environmental marketing claims such as “green” or “environmentally friendly” mean. Yet 41 percent erroneously believe these terms mean a product has a beneficial impact on the environment. Only 29 percent understand that these terms more accurately describe products with less environmental impact then previous versions or competing products. 75 percent wish companies would be a better job helping them understand the environmental terms they use.

For more information on these and other stories, go to thecsrminute.com

This CSR Minute is brought to you by RSF Social Finance. For information on how RSF Social Finance is transforming how the world works with money, visit http://rsfsocialfinance.org.

Video source: CSR Minute: Conrad Hilton Foundation Pledges $50M for Clean Water Projects; Cone Green Gap Trend Tracker Report Says "Green" Needs Definition

Keywords: 3bl Media | Business | CSR | Commentary | Corporate Social Responsibility | Report | Sustainability | cause marketing | environment | news

CAMPAIGN: The CSR Minute

CONTENT: Press Release