CSR Minute: EU Approves Officially Certified Biofuels; Keurig Coffee Makers Lauded by MA Governor

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CSR Minute: EU Approves Officially Certified Biofuels; Keurig Coffee Makers Lauded by MA Governor

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Monday, July 25, 2011 - 8:54am

CAMPAIGN: The CSR Minute

CONTENT: Press Release

The European Union has approved the first biofuel plans to be officially certified as sustainable. The voluntary certifications are to show that biofuels produced to meet the EU’s renewable energy targets are being produced sustainably. Among the seven initiatives approved by the EU are I.S.C.C., a German-government financed plan; 2BSvs, a French industry proposal for all types of biofuels; and a plan from biofuel producers Greenergy covering sugar cane ethanol from Brazil.

Keurig, makers of single-cup coffee makers and a subsidiary of Green Mountain Coffee Roasters, was praised by Massachusetts Governor Deval Patrick during a visit to the company’s facilities in Reading. The Governor noted Keurig’s commitment to corporate giving and focus on innovation, which has had a positive impact on communities in the Greater Boston area. Keurig, along with other Green Mountain business units, supports local and global communities by offsetting 100 percent of its greenhouse gas emissions, investing in sustainably grown coffee, and allocating at least five percent of its pre-tax profits to social and environmental projects.

For more information on these and other stories, go to thecsrminute.com

Video source: CSR Minute: EU Approves Officially Certified Biofuels; Keurig Coffee Makers Lauded by MA Governor

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CAMPAIGN: The CSR Minute

CONTENT: Press Release