CSR Minute: General Mills Foundation Gives $500K to Nonprofits for Healthy Kids; The Guardian's "Living Our Values" Sustainability Website Scores High in Review

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CSR Minute: General Mills Foundation Gives $500K to Nonprofits for Healthy Kids; The Guardian's "Living Our Values" Sustainability Website Scores High in Review

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Wednesday, June 1, 2011 - 8:35am

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CONTENT: Press Release

The General Mills Foundation has awarded $500,000 to organizations with programs that help youth live healthy lifestyles. Working with the American Dietetic Association Foundation and the President’s Council on Physical Fitness, Sports, and Nutrition, General Mills is supporting the Champions for Healthy Kids initiative with 50 grants of $10,000 each to nonprofits, schools, and community groups. The initiative, now in its ninth year, has awarded more than $20 million through its annual grant program.

The Guardian has earned praise for its sustainability website “Living Our Values” from Two Tomorrows, the British newspaper’s social auditing firm. The in-depth review noted the site’s transparency, level of interactivity, and what it called a “frenzy” of interesting information. Especially noted was the site’s encouragement of stakeholder dialogue and inclusion through surveys, chat forums, beat-blogging, employee master classes, and soliciting of content.

For more information on these and other stories, go to thecsrminute.com

Video source: CSR Minute: General Mills Foundation Gives $500K to Nonprofits for Healthy Kids; The Guardian's "Living Our Values" Sustainability Website Scores High in Review

Keywords: Business | CSR | Commentary | Corporate Social Responsibility | Nonprofits | Sustainability | cause marketing | environment | news | philanthropy

CAMPAIGN: The CSR Minute

CONTENT: Press Release