CSR Minute: Proctor and Gamble Launches "Feast for All" Campaign with Feeding America; Domtar Upgrades EarthChoice Paper Brand

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CSR Minute: Proctor and Gamble Launches "Feast for All" Campaign with Feeding America; Domtar Upgrades EarthChoice Paper Brand

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release
Monday, November 21, 2011 - 2:35pm

Proctor and Gamble, through its Pepto-Bismol brand, is teaming up with Feeding America and “Modern Family” TV star Eric Stonestreet to launch “Feast for All,” a campaign to feed more Americans at Thanksgiving. Through December 1st, visitors to Pepto’s Facebook page will see Stonestreet displaying a photo of his Thanksgiving turkey. For every consumer who “likes’ the photo of the turkey, P&G will donate eight meals to Feeding America. Feeding America supplies food to more than 37 million Americans each year.

Domtar has announced the latest version of its EarthChoice paper brand. First launched in 2005, EarthChoice was the first-ever Forest Stewardship Council certified, and Rainforest Alliance certified paper line in North America. The next generation EarthChoice brand includes a partnership with RecycleBank aimed at reducing impacts across the fiber cycle through a “Learn and Earn” educational module.

For more information on these and other stories, go to thecsrminute.com

Video source: CSR Minute: Proctor and Gamble Launches "Feast for All" Campaign with Feeding America; Domtar Upgrades Earthchoice Paper Brand