CSR Minute: Report by As You Sow Shows Beverage Brands Support Producer Responsibility for Recycling; Nissan Launches Sustainability Website

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CSR Minute: Report by As You Sow Shows Beverage Brands Support Producer Responsibility for Recycling; Nissan Launches Sustainability Website

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Summary

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Wednesday, August 17, 2011 - 4:00pm

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A report by As You Sow, a shareholder advocacy group, concludes that major U.S. beverage brands would support new laws making producers financially responsible for collecting and recycling post-consumer packaging. The study, “Waste and Opportunity: U.S. Beverage Container Recycle Scorecard and Report,” outlines new efforts by beverage companies to reverse lagging U. S. bottle and can recycling rates. Of the 224 billion containers sold annually in the U. S., only 29 percent are recycled. As You Sow gave a letter grade of B minus to Nestle Waters North America, Pepsico, The Coca-Cola Company, and Red Bull for their sustainability performance to date.

Nissan has launched a Web site dedicated to sustainability, www.theplanet-zero.com. The site features a game called “The Planet Zero” that allows players to control a character who roams a virtual Earth, interacting with icons for wind energy, solar power, and other elements of a zero-emission society. Aimed at high school and college-age youth, the web game offers a vision of a possible zero-emission world. Nissan is the manufacturer of the Leaf electric car.
 
For more information on these and other stories, go to thecsrminute.com
 
 
The CSR Minute is sponsored by Brown-Forman Corporation, producer and marketer of fine quality wine and spirits brands including Jack Daniel's, Southern Comfort, Finlandia Vodka, and Casa Herradura Tequilas. Download Brown-Forman's new corporate social responsibility report at www.brown-forman.com/responsibility.
Keywords: 3bl Media | CSR | CSR Minute | Corporate Social Responsibility | Energy | Nissan | Recycling | Sustainability | news | solar power

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CONTENT: Press Release