CSR Minute: Sam's Club and Cauz-FX Launch Cause Marketing Campaign to Support Big Brothers Big Sisters of Southern Nevada; ING Community Fund Awards $100K to Schools Through National Association for Sport and Physical Education

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CSR Minute: Sam's Club and Cauz-FX Launch Cause Marketing Campaign to Support Big Brothers Big Sisters of Southern Nevada; ING Community Fund Awards $100K to Schools Through National Association for Sport and Physical Education

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Friday, September 16, 2011 - 10:20am

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Sam’s Club has partnered with Cauz-FX to launch a cause marketing program in support of Big Brothers Big Sisters of Southern Nevada. The campaign will raise funds and recognition for BBBS while driving membership sales and brand awareness for Sam’s Club. For the program, Big Brothers Big Sisters will feature Sam’s Club on its collection trucks, on door hangers and tax receipts, and will be promoted through social media. Cauz-FX is a company that provides businesses with a turnkey cause marketing program that co-brands them with charities.
 
The ING Community Fund has awarded $100,000 in grants to fight child obesity. The funds were given to 50 schools in 24 states across the U.S. to help students be more active through school-based running programs. Through its , , ING works with the National Association for Sport and Physical Education to introduce students from kindergarten to eighth grade to the benefits of running for a healthy lifestyle. ING is a provider of retirement and insurance products and services.  

For more information on these and other stories, go to thecsrminute.com

Video source: CSR Minute: Sam's Club and Cauz-FX Launch Cause Marketing Campaign to Support Big Brothers Big Sisters of Southern Nevada; ING Community Fund Awards $100K to Schools Through National Association for Sport and Physical Education

Keywords: 3bl Media | CSR | CSR Minute | Corporate Social Responsibility | ING | Social Media | Sustainability | cause marketing | childhood obesity | news

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CONTENT: Press Release