CSR Minute: Southwest Buys Biomass Jet Fuel from Solena; L'Oreal Holds First Sustainability Stakeholder Event in London

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CSR Minute: Southwest Buys Biomass Jet Fuel from Solena; L'Oreal Holds First Sustainability Stakeholder Event in London

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Thursday, June 30, 2011 - 8:47am

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Southwest Airlines has negotiated with Solena Fuels for a supply of 100 percent biomass-derived jet fuel to be produced in northern California. To produce the fuel, Solena fuels will use biomass-, post-recycled urban and agricultural wastes. Southwest is a member of the Commercial Aviation Alternative Fuels Initiative, a group that supports the development and use of commercially viable, environmentally friendly, alternative aviation fuels.

L’Oreal held its first sustainability stakeholder event in London last week. The 2011 L’Oreal Stakeholders Forum at the Royal Society was presented as an open dialogue with external stakeholders, including environmentalists, human rights organizations, women’s groups, and CSR specialists. The London event is the first in a series, with similar meetings to follow in Hong Kong, Sau Paulo, and New York.

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Video source: CSR Minute: Southwest Buys Biomass Jet Fuel from Solena; L'Oreal Holds First Sustainability Stakeholder Event in London

Keywords: Business | CSR | Commentary | Corporate Social Responsibility | Stakeholder | Sustainability | cause marketing | environment | news | philanthropy

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CONTENT: Press Release