CSR Minute: Southwest Launches "Adopt-A-Pilot" Program; Alta Gracia Apparel Sets New Business Model

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CSR Minute: Southwest Launches "Adopt-A-Pilot" Program; Alta Gracia Apparel Sets New Business Model

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Friday, March 18, 2011 - 8:48am

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Southwest Airlines has announced the launch of its annual Adopt-A-Pilot, its educational and mentoring program. Fifth-grade students in more than 1500 classes nationwide will “adopt” Southwest pilots for four weeks through a program that leads students through aviation-related activities in science, geography, and math. Students will also research careers and reinforce values. 850 Southwest pilots are volunteering their time for this year’s program. 

Alta Gracia, a new factory in the Dominican Republic, is challenging business-as-usual practices for apparel workers in developing countries. The label’s workers are organized into a union and are paid 300 percent more than the country’s minimum wage, as verified by the Workers Rights Consortium. As a result, new businesses have opened across from the factory and construction in the community has increased as workers invest in more livable homes. Alta Gracia clothing is available at bookstores in over 350 universities and colleges in the U.S.

For more information on these and other stories, go to thecsrminute.com

This CSR Minute is brought to you by RSF Social Finance. For information on how RSF Social Finance is transforming how the world works with money, visit http://rsfsocialfinance.org.

Video source: CSR Minute: Southwest Launches "Adopt-A-Pilot Program; Alta Gracia Apparel Sets New Business Model

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CONTENT: Press Release