CSRminute: Alcoa Wins Cradle to Cradle Certification from MBDC; Sobel Media to Present Cause Marketing Panel

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CSRminute: Alcoa Wins Cradle to Cradle Certification from MBDC; Sobel Media to Present Cause Marketing Panel

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CSRminute: 9/24/10 - Alcoa Wins Certification from MBDC; Sobel Media to Present Cause Marketing Panel http://3bl.me/x5rfyb #CSR

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theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Friday, September 24, 2010 - 12:46pm

CAMPAIGN: The CSR Minute

CONTENT: Press Release

This CSR Minute is sponsored by Harvard Business School (HBS) Executive Education. For information about the HBS Corporate Social Responsibility program taking place November 7–10, 2010, please visit www.exed.hbs.edu/programs/csr/.

 

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Friday, September 24th:

Alcoa has received Cradle to Cradle Certification for its primary aluminum. The Certification is an independent environmental process that assesses the total impact of a product on human health and the environment. As a multi-attribute eco-label, Cradle to Cradle analyzes a product’s safety and its design for future life cycles, taking a comprehensive approach to evaluating its sustainability. Alco is the first aluminum company to receive the designation from MBDC, a global sustainability consulting firm, that developed the concept in 1995.

Sobel Media will present a panel discussion, “Boost Your Business with Cause Marketing,” to discuss how companies can benefit from partnering with non-profits. The special focus will be on how small to medium-size companies can leverage cause marketing to establish a leadership position in both industry and community. The event, presented in conjunction with Arts Grow: Foundations for Creative Learning, will take place on September 30th, at the Time Warner Center in New York City.

For more information on these and other stories, go to thecsrminute.com.

Keywords: 3BL | 3BL TV | 3bl Media | Business | CSR | Corporate Responsibility | Corporations | MBDC | cause marketing | certification

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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