CSRminute: Gap's "Recycle Your Blues" Campaign Results; Penske Logistic's "Third Party" Sustainability Report

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CSRminute: Gap's "Recycle Your Blues" Campaign Results; Penske Logistic's "Third Party" Sustainability Report

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CSRminute: 4/28/10- Gap's Recycle Your Blues Campaign Results; Penske Logistic's 3rd Party Sustainability Rpt http://3bl.me/mxp3c3 #CSR

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Summary

theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news. 

theCSRminute can be seen daily on 3BL Media’s CSR Network—the largest network of CSR channels across the internet, on Reuters Project Insider, and right here on the 3BL Media.    

 

Wednesday, April 28, 2010 - 9:54am

CAMPAIGN: The CSR Minute

CONTENT: Press Release

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Wednesday, April 28th:

The Gap has announced a new record for the company’s “Recycle Your Blues” campaign, held last month. In two weeks, more than 270,000 pairs of old jeans were donated to be converted into cotton fiber housing insulation for 500 homes in underserved communities and for special projects, such as the rebuilding efforts in New Orleans. This number matches the total amount of denim collected in the four year history of the campaign, led by Cotton Incorporated. Donors received a 30 percent discount on a new pair of 1969 Premium Jeans in return. 

A “Third Party Logistics Sustainability Report” published by Penske Logisitic shows that most global 3PL providers are maintaining and even expanding their sustainability programs, despite the recession, due to the cost savings they have generated. 28 of 35 3PL CEOs polled said sustainability programs reduced operating expenses, especially fuel costs. Sustainability programs surveyed revealed broad efforts, from fuel consumption management to alternative energy use. The 35 3PLs represent a total of $60 billion dollars in annual revenue. 

For more information on these and other stories, go to thecsrminute.com  

Keywords: 3BL TV | 3bl Media | CSR | Campaign | Corporate Responsibility | Gap | Report | Sustainability | Technology | recycle

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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