CSRminute: Mercedes-Benz Starts Star Fund Charity with China Youth Development Foundation; Smith College Science Building Earns LEED

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CSRminute: Mercedes-Benz Starts Star Fund Charity with China Youth Development Foundation; Smith College Science Building Earns LEED

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CSRminute: 7/9/10 - Mercedes-Benz Funds #Charity with China Youth Foundation; Smith College Earns #LEED. http://3bl.me/3kcbvb #CSR

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Summary

theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

theCSRminute can be seen daily on 3BL Media’s CSR Network—the largest network of CSR channels across the internet, on Reuters Project Insider, and right here on the 3BL Media.

Friday, July 9, 2010 - 9:56am

CAMPAIGN: The CSR Minute

CONTENT: Press Release

Hello, I’m Gretchen Siegchrist, and these are your CSR Minute headlines for Friday, July 9th:

Mercedes-Benz China has announced the start up of the Mercedes-Benz Star Fund, a $4.5 million charity in collaboration with the China Youth Development Foundation. The CYDF is one of the most influential NGOs in China, having begun the Project Hope program over 20 years ago to improve rural education across the country. The Star Fund is the first effort by the German car company to work with its Chinese dealers, although Mercedes-Benz has been active in many CSR efforts in China, contributing tens of millions of dollars to a range of initiatives, from funding scholarships at Peking University to earthquake disaster relief.  Last year, China became the world’s largest auto market, and now ranks as the third-biggest market for Mercedes-Benz, after Germany and the United States.

Smith College’s Ford Hall, a new science and engineering building, has earned LEED Gold Certification from the US Green Building Council. The award recognizes numerous aspects of the building’s design,  construction, and operation that re-use or recycle resources, and reduce the consumption of energy in the 140,000-square-foot structure. Ford Hall received the highest possible rating for its water efficiency measures, and high marks for its management of construction waste. The operation of large buildings accounts for the majority of electricity use in the US, nearly 36 percent.

For more information on these and other stories, go to thecsrminute.com.

Keywords: 3bl Media | Building | CSR | Charity | China | Corporate Social Responsibility | Fund | Green Building | LEED | Massachusetts

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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