CSRminute: Southwest Airlines Partners with Make-a-Wish Foundation; Weber Shandwick Social Impact Group Releases CSR Investment Study

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CSRminute: Southwest Airlines Partners with Make-a-Wish Foundation; Weber Shandwick Social Impact Group Releases CSR Investment Study

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Summary

TheCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Tuesday, December 14, 2010 - 9:00am

CAMPAIGN: The CSR Minute

CONTENT: Press Release

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Tuesday, December 14th:

Southwest Airlines has announced an alliance with the Make-a-Wish Foundation. Through the partnership, Southwest will offer the foundation $1 in travel each time a customer uses FaceBook Deals to check in at any of Southwest’s 69 airports. The Make-a-Wish Foundation grants the wishes of children with life-threatening medical conditions, and nearly 70 percent include travel to their wish destination.

The Weber Shandwick Social Impact Specialty Group has released a study of why corporations invest in CSR. Conducted in partnership with KRC Research, the survey of 216 executives in Fortune 200 companies showed that 30 percent say the principal reason is to make an impact on critical issues. 25 percent say the primary reason is to demonstrate a company’s values in action. And 83 percent report that nonprofit partners with expertise and credibility are important to the success of CSR efforts.

For more information on these and other stories, go to thecsrminute.com.

This CSR Minute is sponsored by McKesson. For information about McKesson's corporate citizenship, please visit www.mckesson.com/corporatecitizenship.

Keywords: 3BL | CSR | Commentary | Corporate Responsibility | Make-A-Wish | Social Impact | Sustainability | cause marketing | foundation | news

CAMPAIGN: The CSR Minute

CONTENT: Press Release