CSRminute: Tide's "Loads of Hope" program; Maharishi University Builds Sustainable Living Center Off the Grid

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CSRminute: Tide's "Loads of Hope" program; Maharishi University Builds Sustainable Living Center Off the Grid

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CSRminute: 7/26/10 - Tide's "Loads of Hope" program; Maharishi Uni Builds Sustainable Living Center Off the Grid http://3bl.me/enq7e5 #CSR

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Summary

theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Monday, July 26, 2010 - 9:11am

CAMPAIGN: The CSR Minute

CONTENT: Press Release




Hello, I’m Gretchen Siegchrist, and these are your CSR Minute headlines for Monday, July 26th:
 
Proctor & Gamble’s Tide brand is continuing its “Loads of Hope” program. The initiative brings mobile laundromat facilities to areas struck by a natural disaster to provide free cleaning services to survivors. Created after Hurricane Katrina, Tide’s “Loads of Hope” has since cleaned more than 30,000 loads of laundry in disaster sites around the U.S., most recently in flooded Tennessee and Kentucky. The program is funded in part by the sales of vintage t-shirts and a percentage of Tide sales.
 
The Maharishi University of Management is completing its Sustainable Living Center building, currently under construction, by using renewable power, a solar-powered generating system. When finished, the Center will be completely off the grid, housing classrooms, recycling centers, a greenhouse, and workshops for students to study the building itself, which is designed to teach sustainability as well as provide space to study energy uses. Located in Fairfield, Iowa, the school promotes living in harmony with nature, and offers a Sustainable Living Degree program.
 
For more information on these and other stories, go to thecsrminute.com.

 

Keywords: 3BL | 3bl Media | CSR | CSRminute | Corporate Responsibility | Green | Grid | Management | Sustainable | living

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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