Cause Marketing Blog Posts

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Cause Marketing Blog Posts blog posts, by Network for Good's Kate Olsen and Allison McGuire

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Not Just Pink Ribbons: Cause Affinity Platforms
By Kate Olsen and Allison McGuire What are cause affinity platforms? Since the adoption of the pink ribbon to broadcast status as an ally in the fight...
Sep 4, 2012 5:20 PM ET
Voting for Good: Crowdsourced Philanthropy
By Kate Olsen and Allison McGuire  What is crowdsourced philanthropy? These cause-marketing initiatives democratize the corporate grantmaking process by allowing both customers and employees to weigh in on where philanthropic dollars should be spent.     What...
Aug 29, 2012 5:30 PM ET
Whataya Want From Me?
By Allison McGuire We Millennials have been accused of many things. (Lazy, selfish, soulless, greedy, to name a few.) While I’ve already written a rebuttal to some of those myths, I...
Aug 1, 2012 5:45 PM ET
Follow Friday Feature: 2013 Ford Escape Hunger Drive
By Kate Olsen Ford has teamed up with Feeding America for a new cause marketing campaign.  The campaign goals are twofold: to help provide meals to the hungry in America and to showcase the all-new 2013 Ford Escape. Ford is calling this the ...
Jul 31, 2012 3:15 PM ET
Location! Location! Location! Geography as Cause Marketing Selling Point
By Kate Olsen One of the four tenets of cause marketing is that you need a selling point (the others are suitability, authenticity, and transparency).  I’ve seen selling points that incorporated color (think pink New Balance sneakers for...
Jul 30, 2012 5:45 PM ET