The Cause Marketing Triangle: A New Approach to Cause Marketing
Based on our whitepaper on the subject, The Cause Marketing Triangle: A New Approach to Cause Marketing explores three significant advantages that aligning a nonprofit or cause, corporation or brand and media outlet that all share the same target audience can bring to a cause marketing campaign. They are:
- Increase message credibility
- Heightened level of audience engagement
- Increase budget efficiencies
Over the next few days, we will explore each advantage of the Cause Marketing Triangle. Download the complete whitepaper here.