Conscious Consumerism Blog Posts

Primary tabs

Conscious Consumerism Blog Posts

This is a selection of blog posts around the importance of conscious consumerism via

Content from this campaign

The Revolution will be Recycled
By Kate Olsen Last week on this blog, I discussed Patagonia’s lessons on corporate sustainability, including the company’s focus on reusing, recycling and repurposing its products via a call to action to customers to be a part of the ‘use less’ movement.   It appears Coca-Cola is taking a page from the Patagonia playbook.  In a bold move,...
Aug 13, 2012 1:30 PM ET
No Such Thing as a Sustainable Company: Lessons from Patagonia
By Kate Olsen Making headlines with its plea to consumers to buy less, Patagonia has certainly emerged as a company to watch for its brand marketing savvy and sustainable business practices.  By inviting consumers to play...
Aug 6, 2012 1:30 PM ET
Sprint Takes Customer-Centric Approach to Sustainability
By Kate Olsen Last month, Sprint unveiled its latest green initiative - the ecoEnvelope(TM), a two-in-one reusable envelope that allows customers to receive and remit payment using the same envelope.  Sprint, # 3 on Newsweek's 2011 Green Rankings and Forest Ethics...
Jul 9, 2012 5:35 PM ET
Co-Creating Brand Values Through Patagonia's Common Threads Initiative
By Allison McGuire For many years, Patagonia has been a leader in creative corporate social responsibility strategies. They have fearlessly waded into the deep unknown with experiments regarding supply chain transparency, recycling initiatives, and sustainability practices. Not surprisingly, their Common Threads Initiative is said to enhance eco fashion, raise awareness of clothing...
Jun 21, 2012 2:15 PM ET
"Disrupt & Delight" - Sustainable Brand Innovation with BBMG
By Kate Olsen “Consumers don’t necessarily want—or need—more stuff. Rather, they want ‘better’ stuff, and a growing majority wants companies to move from ‘less bad’ to ‘net good’.” Our friends at BBMG have come up with a timely and insightful new sustainable branding strategy they are calling “Disrupt &...
Jun 11, 2012 1:30 PM ET