General Mills: 2012 Global Responsibility Report

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General Mills: 2012 Global Responsibility Report

General Mills’ launched its 2012 Global Responsibility Report, marking the first time the company has adopted the Global Reporting Initiative (GRI) guidelines. GRI is a globally recognized, standardized framework for reporting on environmental, social and governance performance.

Highlights from General Mills’ efforts to nourish lives around the globe this past year include:

  • Reaching the halfway mark toward achieving three of the company’s 2015 global sustainability goals: water, solid waste and packaging. 
  • Leveraging Continuous Improvement and Holistic Margin Management to make General Mills’ plants more efficient and environmentally friendly. 
  • Achieving a new record for improving the health profile of General Mills’ products.
  • Delivering more whole grain than any other single ingredient in every Big G cereal. 
  • Expanding our commitment to fight hunger around the world.
  • Hitting $1 billion in philanthropic giving.

Content from this campaign

Perspective on CSR: Jeff Harmening of General Mills
by Kevin Hunt Today, we continue our series of posts designed to provide more context into corporate social responsibility (CSR) at General Mills, with Jeff Harmening, president of the Big G cereals division at General Mills. We released our...
Apr 12, 2012 5:25 PM ET
Perspective on CSR: John Machuzick of General Mills
by Kevin Hunt As president of General Mills Bakeries & Foodservice, John Machuzick works closely with many of our customers. From retailers to restaurants, to convenience stores, vending businesses, bakeries and schools, John knows exactly what those customers need from General Mills. ...
Apr 12, 2012 11:00 AM ET
General Mills Releases 2012 Global Responsibility Report
(3BL Media) Minneapolis, MN – April 4, 2012 – General Mills today released its 2012 Global Responsibility Report, detailing the company’s progress in the areas of health, communities and environment.  The 2012 report can be viewed or downloaded at “Our...
Apr 4, 2012 12:00 PM ET