Mucho Corazón Captures Hearts of Viewers in Chiapas, Mexico

Primary tabs

Mucho Corazón Captures Hearts of Viewers in Chiapas, Mexico

Mucho Corazón (A Lot of Heart), a new Entertainment-Education television drama, captured the hearts of viewers across Chiapas, Mexico during its debut on Wednesday, January 25th. The drama, the result of an exciting partnership between the State Government of Chiapas and PCI-Media Impact (Media Impact), a leader in Entertainment-Education programs, is helping spread the word about the importance of sustainable development, gender equity and respect for Indigenous Peoples. 

Entertainment-Education (E-E) programs incorporate critical information into entertaining media to simultaneously amuse and engage listeners. The creators and producers of Mucho Corazón will use the drama to discuss provisions to promote the rights of women in the State’s new constitution, the first in the world framed around the UN Millennium Development Goals (MDGs). The MDGs are eight internationally agreed upon to address the needs of the world’s poorest communities.  

The program partners previously collaborated to produce and broadcast Corazón de Mujer (The Heart of a Woman), which began broadcasts on the International Day of Women in 2011. The drama promotes women’s access to government health services and legal rights. Corazón de Mujer was originally broadcast on the State Government’s radio station, and has since been rebroadcasted on more than 50 stations in three countries. 

FMRs from this campaign

PCI Media Impact Signs Official Agreement with El Instituto de Investigaciones Sociales S.C.
On July 10, 2012 Media Impact, along with its partners, the Government of the State of Chiapas and DIF Chiapas, signed an agreement with El Instituto de Investigaciones Sociales S.C. (The Institute for Social Research) as part of the monitoring and evaluation process of the Entertainment-Education TV drama Mucho Corazon: Donde el Amor florece in Chiapas, Mexico.
Jul 27, 2012 4:05 PM ET
Putting a Lot of Heart into Development in Mexico
“Watch out Televisa and Azteca.” That’s what famed writer Álvaro Cueva had to say about a new television drama, Mucho Corazón/A Lot of Heart, in his February 2nd column. Why should the two Mexican media giants watch out?
May 23, 2012 5:05 PM ET
New Drama Promotes Women's Rights in Mexico: Video Trailer
Mucho Corazón (A Lot of Heart), a new Entertainment-Education television drama, captured the hearts of viewers across Chiapas, Mexico during its debut on Wednesday, January 25th.
Feb 8, 2012 11:40 AM ET
Mucho Corazón Captures Hearts of Viewers in Chiapas, Mexico
Mucho Corazón (A Lot of Heart), a new Entertainment-Education television drama, captured the hearts of viewers across Chiapas, Mexico during its debut on Wednesday, January 25th.  
Jan 30, 2012 10:16 AM ET