Working for Good: Making a Difference While Making a Living
Working for Good: Making a Difference While Making a Living is a practical guidebook for becoming a conscious entrepreneur, intrapreneur, or change agent designed to inspire, inform, engage, activate and assist readers in their pursuit of building and operating a conscious company.
"Working for Good is an approach to business and work based on the understanding that the process is the product: How we conduct ourselves in business deeply influences the results we produce and the world we create," says author Jeff Klein. "My intention with Working for Good is to provide a meaningful context and essential tools to support people to deeply express their humanity through their work, and to build conscious companies."
Cause Alliance Marketing designs and facilitates collaborative cause-related marketing programs. Current clients include the Conscious Capitalism Alliance, an organization dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. We recently co-produced and hosted the 2009 Catalyzing Conscious Capitalism Summit at The Crossings in Austin, Texas. We are also producing a Cause Alliance Marketing campaign for O.N.E. Drinks focusing on the health benefits of coconut water.