Carol Cone, Chairman, Cone, Inc. The Power of Cause in a Reset Economy

Date: July 15, 2009 at 1:30 pm EST

Cause branding pioneer Carol Cone examines the state of our expanding field in light of today's dramatically-changed economic conditions. Learn about five critical trends (Value & Values, Core to Business, The New Currencies, Brand Meaning and New Media)that any cause marketer should consider when conceptualizing and implementing programs.

Speaker Profile: Carol Cone is nationally recognized for her work in the Cause Branding® and strategic philanthropy arenas. As the Chairman of Cone, Inc., she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues for more than 25 years. Cone has pioneered vibrant new alliances for private/public partnerships to create signature programs for a host of Fortune 500 companies, including the Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better, PNC Grow Up Great, the American Heart Association’s Go Red for Women program, Reebok’s Human Rights Awards, Rockport’s Fitness Walking, and the Gillette Prostate Cancer Challenge, among others. Overall, Cone’s signature cause programs have raised more than $1.2 billion for various social causes. Today, Cone, Inc. is acknowledged as the nation’s leading Cause Branding consultancy.

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