Case Study - Aviva Community Fund

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Case Study - Aviva Community Fund

Paul Fletcher, Senior Vice-President, Marketing, Aviva Canada Inc.
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Discover how the Aviva Community Fund used #social #media to change Canada for the better. #csr #sustainability #CSRSM


TOPIC: Case Study: Aviva Community Fund
Plenary Session 6 at CSR and Social Media 2010
WHEN: Thursday, May 13, 2010, 2:30 pm
WHERE: Toronto
Priority Code: 3BL1

Paul Fletcher, Senior Vice-President, Marketing, Aviva Canada Inc.

Aviva Canada launched a competition to find innovative ideas that would change Canada for the better in 2009, and offered $500,000 to make them happen. Centred on an online portal and supported by Facebook and YouTube, entrants were encouraged to submit ideas and upload photos, images, and videos to help describe their idea and attract votes to their cause.

Canadians were invited to vote on the 2,000 ideas submitted, with the most popular entries qualified for funding. Aviva also ensured that other great ideas also received the financial and practical help they needed to get off the ground.

Hear more about the success of this program, the lessons learned, and how Aviva departments worked together to create this unique forum where individuals could come together to make a difference.

For more information on this session, or to see a copy of the full agenda, please visit our web site, or contact Joel Elliott at Please quote priority code 3BL1 when registering.


Monday, April 26, 2010 - 12:03pm

CONTENT: summary


Joel Elliott
The Conference Board of Canada
Keywords: Aviva / Aviva community fund / Conference Board / Corporate Social Responsibility / CSR / Paul Fletcher / Social Media / Sustainability

CONTENT: summary