Case Study - Using Social Media to Foster a Culture of Conservation

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Case Study - Using Social Media to Foster a Culture of Conservation

Debbie Baxter, Vice-President, Corporate Sustainability and Facilities Management, and Chief Sustainability Officer, LoyaltyOne - Monica Da Ponte, Manager, Strategic Partnerships and Employee Engagement, WWF-Canada
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Learn about the Living Planet @ Work program from WWF Canada and LoyaltyOne #CSRSM - http://3bl.me/ey2wgb

Summary

TOPIC: Understanding Stakeholder Engagement with Web 2.0 Technology
Plenary Session 3 at CSR and Social Media 2010
WHEN: Thursday, May 13, 2010, 10:45 am
WHERE: Toronto
Priority Code 3BL1

Featuring:
Debbie Baxter, Vice-President, Corporate Sustainability and Facilities Management, and Chief Sustainability Officer, LoyaltyOne
Monica Da Ponte, Manager, Strategic Partnerships and Employee Engagement, WWF-Canada

Recognizing an opportunity to support organizations’ internal sustainability capabilities with social media tools, WWF Canada launched its Living Planet @ Work program. Monica Da Ponte will describe how The Living Planet @ Work program targets the workplace community and leverages social media tools, including a community website and a wiki, to engage, motivate, and educate participants.

Debbie Baxter will discuss how LoyaltyOne, operator of AIR MILES Reward Program, North America’s largest loyalty program, is participating in the WWF Canada Living Planet @ Work program and using social media tools to enhance its sustainability program and implement even greater conservation practices company-wide.

For more information on this session, or to see a copy of the full agenda, please visit our web site, or contact Joel Elliott at elliott@conferenceboard.ca. Please quote priority code 3BL1 when registering.

CBC6106

Friday, April 23, 2010 - 12:58pm

CAMPAIGN: CSR and Social Media 2010

CONTENT: summary

Contact

Joel Elliott
The Conference Board of Canada
http://www.conferenceboard.ca/conf/10-0114/default.aspx
http://twitter.com/confboardofcda
Keywords: Living Planet @ work | LoyaltyOne | Social Media | The Conference Board of Canada | WWF Canada | WWF Canada Living Planet

CAMPAIGN: CSR and Social Media 2010

CONTENT: summary

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