Cause Marketing Forum 2010: 3BL Media interviews Bonin Bough, Global Director, Digital and Social Media at Pepsico

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Cause Marketing Forum 2010: 3BL Media interviews Bonin Bough, Global Director, Digital and Social Media at Pepsico

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Summary

On June 3rd, 2010, 3BL Media caught up with Bonin Bough, Global Director, Digital and Social Media at Pepsico while attending the Cause Marketing Forum, "Road Map to a Better Future" in Chicago, IL.

Cause Marketing Forum, a membership organization that helps businesses and nonprofits succeed together with practical information, connections and networking and 3BL Media, a leading CSR and sustainability communications company, have partnered to raise awareness about organization' efforts and progress around cause marketing and corporate social responsibility efforts.

This year, dozens of cause marketing executives have joined the faculty to facilitate "Powerful Discussion" sessions – small group discussions on critical topics. Leaders from Best Buy, Feeding America, JetBlue Airways, KitchenAid, Motorola and State Farm, to name a few, will lead conversations on Activation Strategies, Employee Engagement, Mobile Cause Marketing After Haiti, Teen-Focused Cause Marketing and other topics.

Follow the conference updates on Twitter using #cmf10

CMF7174

Friday, June 4, 2010 - 5:00pm
Keywords: Chicago | Corporate Social Responsibility | Employee Engagement | Sustainable | Volunteering | cause marketing | cause marketing forum | csr | halo awards | philanthropy

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